FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
Early hair straightening systems relied on harsh chemicals that tended to damage the hair. In the 1870s, the French hairdresser Marcel Grateau introduced heated metal hair care implements such as hot combs to straighten hair. Madame C.J. Walker used combs with wider teeth and popularized their use together with her system of chemical scalp preparation and straightening lotions.[3] Her mentor Annie Malone is sometimes said to have patented the hot comb.[4] Heated metal implements slide more easily through the hair, reducing damage and dryness. Women in the 1960s sometimes used clothing irons to straighten their hair.
Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!
Automatic shutoff isn’t a feature we included in our criteria since people have varying opinions about it, but we liked that the Chi Elite has this. Especially for new users who might forget to turn off their flat irons. Like the Chi Air, the Chi Elite will shut off after one hour. However, if you’re working with kinky hair, auto shutoff may be a problem. Traditionally this hair type will take longer to straighten due to detangling and the fragility of the hair.
It becomes extremely hot – up to 392 degrees Fahrenheit, and it holds that heat until you shut it off. Because of this, you can straighten any type of hair with Chi, including very thick and coarse tresses. So if you have such hair, this iron could be your best option. It is not only designed to straighten but also to curl hair. Thanks to its ergonomic design, you won’t strain the hands and wrists during use.
The Chi Elite Flat Iron has all the features Chi flat irons are known for. Like the Chi Air, it comes with a one-hour shut off and temperature dial to ensure you’re getting the correct heat. It also worked across all hair types and was specifically good on kinky, curly and thick hair. One of our testers even said it “work[ed] better than the Babyliss” and that styling her own hair with it was “not as uncomfortable.”

Our two testers with kinky and thick hair loved the Chi Air Expert Classic Tourmaline Ceramic Flat Iron. In fact, it was each of their top picks, with the Bio Ionic coming in second. The Chi Air reaches 410 degrees F, which is definitely hot enough for thicker and curlier hair types. The speed at which the tool worked was surprising considering the kinkiness and thickness of both testers’ hair. One tester with long, curly hair had to leave early for an event and needed to finish styling. The Chi Air moved through her hair quickly, giving her time to spare. And, even at 410 degrees, our testers didn’t feel like their hair was being fried or that the heat burned their heads. In fact, they complimented how soft it made their hair feel and how comfortable it was to use, unlike the NuMe Megastar which snagged a lot or the HSI Professional Glider which felt hot against their scalps. As one tester said, “Chi is killing it.”

By-and-large, most people with natural hair have some variation of type 3 or type 4 – which is exactly why low-end hair straighteners can be so dangerous. More curly natural black hair has a tendency to be more porous than other hair types. As a result, it can lose moisture easily and become damaged. With the wrong flat iron, this can lead to split ends and breakage after just a single use.


Nearly 21,000 people gave this flat iron a five-star review on Amazon. If they factored price into that rating, then I agree. For less than $60 it’s pretty spectacular, but it doesn’t beat the fancier ones in terms of performance. The temperature automatically drops after 15 minutes of use. And while it’s easy to adjust that, it is also slightly inconvenient.
Lifters who are deadly serious about their training, and who prove it by doing the serious exercises - the BIG movements -- exercises like squats, front squats, bench presses, barbell bent-over rowing, deadlifts, Trap Bar deadlifts, standing presses, push presses, power cleans, power snatches, and jerks. Lifters who finish every workout covered in chalk and sweat - and who've been doing it that way for a long time.

Try first flat ironing your hair from the roots on the lowest temperature on your flat iron, and straighten your hair normally. When you are comfortable with the way that you are straightening your hair, then you can start straightening your hair with the temperature that you would normally straighten your hair, but don't forget to use a heat protection spray so that you don"t damage your hair.

When you see the perfect hairstyle, whether it's curly, wavy or straight, you want a professional styling tool that can help you try a little bit of everything. NuMe hair straighteners can do just that with a cascade of features that offers your hair just the right amount of TLC. Take your time when you style these tourmaline ceramic and professional titanium hair straighteners, to reveal your shiniest, healthiest looking mane yet. 
The Chi Air is similar to other Chi tools and has that iconic sleek design with gold plates. However, one feature our testers believe makes the Chi Air stand out against the Chi Elite and others is that it’s so lightweight. True to its name, the tool is lighter than other flat irons which makes it easier to manage when styling. One tester believed the light design even made it snag less when passing over hair.
You are eligible for a full refund if no ShippingPass-eligible orders have been placed. You cannot receive a refund if you have placed a ShippingPass-eligible order. In this case, the Customer Care team will remove your account from auto-renewal to ensure you are not charged for an additional year and you can continue to use the subscription until the end of your subscription term.
Turn Black Friday into Black Fri-YAY: Shop Now For Your Chance to Pick up A Free CHI Tote!November 20, 2018 9:42 amTurn Black Friday into Black Fri-YAY: Shop Now For Your Chance to Pick up A Free CHI Tote! - Give the gift of CHI this holiday season! Now is the perfect time to load up your cart because the first 500 shoppers get a FREE CHI TOTE with purchases of $100 and more.
If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.
The plates of the HSI Professional are made of solid ceramic that is infused with tourmaline. The combination allows for consistent temperature and gives hair a smooth finish. The wide range of heat settings, starting at 140 degrees Fahrenheit and going up to 450 degrees Fahrenheit, gives you more control over styling and makes this an ideal straightener for multiple hair types.

Heat stylers, such as flat irons, get a bad rap for singeing hair beyond repair, but that doesn't have to be the case. The key to preserving your hair's health while using these hot tools is passing a quality straightener over heat-protected strands without letting the heat sit on one spot too long. Speaking of stellar straighteners, here are 11 of our top picks, ya know, if you're looking to upgrade yours.


This durable KIPOZI flat iron can be set anywhere between 170 and 450 degrees to suit any kind of thickness or texture, and its curved plate design makes it great for giving your hair some texture. The Nano-Titanium plates heat up quickly and lock in moisture, so hair looks hydrated, healthy, and sleek. It’s also got a compatible voltage for anywhere in the world.
“I’m in ‘ahhh’ at how awesome of a straightener this is. If you ask me, it’s a lot better than the high-end brands. It leaves my hair silky-smooth and shiny. I absolutely love its features, and you can watch the heat meter rise as it’s heating up. To me, five stars is not enough to rate this product. It’s definitely worth the money. I’m in love with this straightener. Also, the lock on it I found to be a awesome bonus.”
If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!
Features like this prove that hair straighteners really have come a long way over the last decade, and the LumaBella Keratin Duel Touch Hair Straightener certainly doesn’t disappoint in this regard! When the terror of hair damage is removed from everyday straightening, there’s no limit to the styles you can create with a hair straightener like this making this an ideal choice for novice and expert stylists alike!
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