Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
Seemingly small details like cord length can make all the difference in the effectiveness of a beauty tool. A longer cord length is desirable here, giving you more freedom and versatility depending on the power outlet situation in your home or your hotel if you're traveling. A cord with 360 swivel capabilities is also a plus. You'll be moving your hair straightener all around your head as you style, and a rotating cord will keep it from getting tangled.

The Chi Air is similar to other Chi tools and has that iconic sleek design with gold plates. However, one feature our testers believe makes the Chi Air stand out against the Chi Elite and others is that it’s so lightweight. True to its name, the tool is lighter than other flat irons which makes it easier to manage when styling. One tester believed the light design even made it snag less when passing over hair.


Hair breakage is an all too common problem, and even the most seasoned of hair stylists can slip up from time to time. That’s why LumaBella’s Keratin Duel Touch Hair Straightener features a unique smart heat sensor. This nifty little gadget can actually tell when there is too much heat for your hair, and will automatically adjust to a safer styling temperature!
According to Jarman, you should never have to use both hands to clamp the iron down on your hair. You not only risk burning your fingers on the plate end, but this can pull at your hair and break it. High-quality, modern irons are designed to clamp together from the handle end only, so if you find that your iron requires pressure on both ends, it’s time to upgrade.

Brant Mayfield, who styles everyone from Diane von Furstenberg to Nicole Scherzinger, favors this glossy white flat iron. "It has digital single pass technology, which helps for smoothness and contains an eternal microchip that maintains an even temperature," he says. The angled edges and ceramic plates will keep your hair smooth and without kinks.
The digital interface accurately displays the fully adjustable temperature setting from 170 degrees to 450 degrees Fahrenheit, providing optimal performance for any hair type. The floating plates with curved edges continuously adjust the tension and angle of the plates to avoid snagging your hair so that you have full flexibility when creating sleek, wavy or curly styles.

Most mid-grade and high-end hair straighteners come with plates that are 1” or 1.5”. If you are looking at one that is 2”, 2.5”, or even bigger, steer clear immediately. Not only does larger plates make it easier for you to accidentally over-iron (and seriously damage) your hair, but they also make it more difficult to get all of the way down to your roots. For anyone with type 3 or type 4 hair, trying to use a large-sized flat iron would be far more trouble than it’s worth.

FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
The Chi Elite Flat Iron has all the features Chi flat irons are known for. Like the Chi Air, it comes with a one-hour shut off and temperature dial to ensure you’re getting the correct heat. It also worked across all hair types and was specifically good on kinky, curly and thick hair. One of our testers even said it “work[ed] better than the Babyliss” and that styling her own hair with it was “not as uncomfortable.”
So there you have it, our experts here at Respectable Reviews picks for the top hair straightener for natural hair, as well as some of our best tips for straightening natural hair without causing damage. While there are so many different types of hair straighteners out there, you can rest confident in knowing that if you’re picking one of the flat irons that our experts selected, you are treating your hair (and your confidence) to the best flat iron for natural hair out there.
We usually roll our eyes at oil-infused heat tools — but you can actually watch this oil being sucked right out of the refillable cartridge in the handle. When you press the iron closed over your strands, the oil vapor seeps through tiny holes to condition and straighten your hair. And don't worry fine-haired friends: It made our tester's hair silkier, but not like she'd dipped it in an oil vat.
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