Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.
4. The button placement is very similar to the Remington flat iron. When the iron is powered on, quickly press the power button 2 times and a small lock icon will appear on the digital indicator under the Fahrenheit symbol. When the lock icon is visible you cannot change the temp or turn it off by accidentally pressing the buttons. To unlock, quickly press the power button 2 times again and the lock icon will disappear.
This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!
According to hair pro Christian Wood, if you want to make sure your hair stays in the place, use the GHD gold mini styler. “I prefer a small straightener that I can get really close to the roots to remove stubborn kinks and cow licks,” says Wood. The small straightener trick is probably how he nails the beauty looks of Tessa Thompson, Emily Ratajkowski, Rosie Huntington, and Olivia Munn.
Both inexpensive and high-end flat irons come with a wide range of features. If you plan to travel out of the country often, then a tool with dual voltage might be a good option. Or you might find that the Bio Ionic’s vibrating plates are something you can’t live without after trying. A long cord that swivels at the end of the handle to ensure ease of use might also be an important feature for you. Some features you might not need include pads to rest your flat iron or gloves to protect your hands — both accessories our testers didn’t think were necessary. When researching flat irons, make a list of your must-haves and make sure the one you choose includes your top features before purchasing.
Be sure to protect your hair against heat damage with Xtava’s Heat Protectant Spray every time you style. Not only does our heat protectant coat your hair with a lightweight layer of protection, but it also repairs hair from the inside-out with broccoli seed and Brazilian pequi oils to replenish moisture, restore shine, and infuse essential nutrients.
At $230, the Bio Ionic is pricier than any of our top picks. But you get what you pay for. You can truly do with your hair whatever you desire — straight or curled — in one pass. And, if you’re worried about it breaking a few years after purchase, the Bio Ionic comes with a five-year warranty. By investing in a better-quality tool up front, you won’t have to replace your flat iron every couple of years. Plus, the Bio Ionic goes on sale every now and then, so it’s worth keeping your eye out for deals.
It becomes extremely hot – up to 392 degrees Fahrenheit, and it holds that heat until you shut it off. Because of this, you can straighten any type of hair with Chi, including very thick and coarse tresses. So if you have such hair, this iron could be your best option. It is not only designed to straighten but also to curl hair. Thanks to its ergonomic design, you won’t strain the hands and wrists during use.
Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.

This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!


For some people, automatic shutoff is a critical feature since forgetting to unplug your flat iron could lead to a fire. However, others aren’t fans of auto shutoff since that means their flat irons could turn off while they’re still styling their hair. If this is the case for you, we recommend investing in a timed switch. That way, you can program the switch to turn off at a specific time and your flat iron will shut off as well.
The ½ inch plates allow the BaBylissPro Mini to get close to the scalp, so it will straighten hair from root to tip. It's lightweight and compact at 6 inches long, so it will fit easily in a purse or carry-on bag with no hassle. It comes with a heat resistant travel pouch for storage so you can pack up and go at a moment's notice before or after straightening your hair.
The solution? Automatic shut off. That way, even if you do forget to turn off your hair straightener, you can be at ease knowing it will turn off on its own automatically. Not all hair straighteners come with this feature, and if you don't have an issue remembering to turn these types of things off it may not be necessary. Still, a little peace of mind and extra precaution never hurt.
Bio Ionic OnePass 1" Nano-Ceramic Straightening Iron (Black) Bio Ionic One Pass Flat Iron, Hair Straightener is the fastest ever! Far Infrared allows for quick styling without damage. Bio Ceramic Heaters maintain constant heat. The OnePass Iron shows a true break-through in flat iron technology. It straightens hair in half the time compared to other irons. This is the professional’s #1 choice in irons! Silicone Speed Strips for straightening and shine Instant heat, up to 400°F Instant recovery Nano-Ionic™ Mineral fused to cushion plates High levels of negative ions Far infrared energy for silky smooth hair Bio Ceramic 5 Second heaters Advanced heat controller 10 feet swivel cord
Nor does it speak to those of us who work long hours at our job - who support our families and who struggle with issues like how to pay the bills or how to put the kids through college - who have limited time and energy for training - and who are more interested in how to train for lifelong strength and health than in how to gain 30 pounds of muscle in six weeks.
Odds are, you probably just read right over the fact that this flat iron for hair comes with floating plates, but here’s the thing: floating plates are kind of a big deal. Our plates are not fixed, meaning that they have the ability to flex with your hair to get a better grip. What does that mean for you? The plates work with your hair in any position to help get it straight and smooth in less time.

EDITOR’S CHOICE: CHI has and always will be a powerhouse brand in the hair straightener industry, and the company’s new G2 Ceramic and Titanium Flat Iron is no exception! Packed with ceramic and titanium technology, this hair straightener was designed to give you silky, shiny styles without snags. We also love its easy-to-read, color-coded temperature settings, so you know the temperatures that you are using at any given time!
Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:

We loved the Bio Ionic’s user-friendly design. Two of our favorite features are its bright digital temperature control and the instructions stamped directly onto the tool. It also feels natural in the hand, and its matte finish provides a slight grippiness, but doesn’t pull at the hair when styling. Plus, the tool sports a uniquely shaped plate that’s curved at the tip and makes it really easy to get close to the scalp. One tester who is new to using flat irons said the Bio Ionic felt intuitive and even encouraged her to try harder styles, like creating curls and waves.
It has settings for different amounts of heat needed to straighten various types of hair. You should not use the highest setting unless your hair is very unruly with lost of natural oil. It is a well known fact that some straighteners can leave your hair hard and flat. This will never happen with model. Your hair will not get “cooked” even with daily use.
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All this is so well documented and that's great! I have poker straight hair but I crave for curls and more volume all the time. I also use flat iron to curl my hair but the difference is - I'm NOT able to do this good job. But it is also damaging my hair so I'm trying some more ways to curl my hair without heat which I read here http://thelifesquare.com/how-to-curl-your-hair-85...And I must say one of them worked for me really well.
Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.
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