Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.

The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!


Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)


So far I like this straightener. I haven't figured out the curling part of it but will be watching some videos next for that. Other than that it does a good job of straightening hair. I have super thick hair with natural ringlets. It usually takes multiple passes to get my hair soft and smooth. This one does a good job b/c it closes properly down on the hair and doesn't leave my hair looking crimped. The hair also doesn't get caught under the blades and rip out of my head like my last straightener. I haven't used the $200 one that is comparable with this one but I am super picky and this is a good straightener!!
Lifters who are deadly serious about their training, and who prove it by doing the serious exercises - the BIG movements -- exercises like squats, front squats, bench presses, barbell bent-over rowing, deadlifts, Trap Bar deadlifts, standing presses, push presses, power cleans, power snatches, and jerks. Lifters who finish every workout covered in chalk and sweat - and who've been doing it that way for a long time.
FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
“I bought the HSI titanium tourmaline ionic flat iron and I was so impressed with it. It glides so smoothly down the hair without any tugs! The digital display screen lets me adjust the temperature without any problems, it heats up fast, and I love that it comes with a pretty purple pouch, glove, and argan-oil serum. I also own the digital HSI ceramic ionic flat iron from 2013, and it’s still going strong, but I do like the titanium iron better, and I see myself using for it for years to come. It leaves my hair shiny and soft!”
Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!
Celebrity hair stylist Priscilla Valles’s go-to straightner is the classic GHD 1-inch straightener. “I start in the nape and bring down small sections, one row at a time and I use a GHD flat Iron with a comb in the other hand,” says Valles. “I place the comb in front of the iron while ironing at the same time in a slow motion all the way down. Never stopping cause that will cause dents in the hair. At the end a dime size of ouai rose from top to bottom just to add some shine and control any fly aways!”
Ask any seasoned hair stylist for a flat iron recommendation, and you will hear the same brand time and time again: CHI. Known the world over as a leader in hair care and styling, CHI is your go-to name for salon results at home. While CHI offers a variety of designs (and fun colors!) to choose from, the brand’s G2 Ceramic and Titanium model is what caught our eye when researching the best hair straightener. This hair straightener is packed with high-tech features and an upgraded, ergonomic design for the shiniest and straightest do’ you’ve ever seen!

For such a high-end flat iron, we were disappointed that the Babyliss doesn’t have a precise temperature display like the Bio Ionic. Our testers were confused by the settings, which had numbers going up to 50 vs. actual temperatures. The numbers represent a range, but you have to look through the instruction manual to figure out what that is. One tester summed it up perfectly: “I don’t want to read an instruction manual to use a hair straightener.”
Our two testers with kinky and thick hair loved the Chi Air Expert Classic Tourmaline Ceramic Flat Iron. In fact, it was each of their top picks, with the Bio Ionic coming in second. The Chi Air reaches 410 degrees F, which is definitely hot enough for thicker and curlier hair types. The speed at which the tool worked was surprising considering the kinkiness and thickness of both testers’ hair. One tester with long, curly hair had to leave early for an event and needed to finish styling. The Chi Air moved through her hair quickly, giving her time to spare. And, even at 410 degrees, our testers didn’t feel like their hair was being fried or that the heat burned their heads. In fact, they complimented how soft it made their hair feel and how comfortable it was to use, unlike the NuMe Megastar which snagged a lot or the HSI Professional Glider which felt hot against their scalps. As one tester said, “Chi is killing it.”

We started with six flat irons but ultimately dropped two because they didn’t work well on any of our testers’ hair. The inexpensive, but highly rated HSI Professional Glider Ceramic Tourmaline Ionic Flat Iron was bulky and awkward. Testers said it felt like two pieces of plastic passing through their hair. We thought the NuMe Megastar Hair Straightener, a popular and more high-end tool, would be a clear contender for our list. However, testers said it snagged hard against their hair to the point of hurting. It was also difficult to hold closed when styling. Because both of these flat irons received such low ratings among our testers, we didn’t include them in our top picks.


In addition to a fast heat-up time and multiple temperature settings, the 9-foot cord and 360 swivel make for easier styling and prevents and tangling. You can also travel with this styling iron thanks to the dual voltage settings. Anti-slip edges and floating plates allow your hair to glide effortlessly between the plates, with no pulling or snagging which can be especially damaging for fine hair.
I've owned a Chi flat iron and I love this one much better! It heats up in 10 seconds and I like the dial that lights up on the side with the LED lights . You can see temperature settings easily because it's lighted. The ceramic plates on this iron definitely makes this a "one" pass straightener. It also is cylindrical so it curls your hair as well. I have very thick hair so I use the full 450 degrees.
When you feel like it’s time for straight, shiny locks, we’ve got your back. Our flat irons are so well-designed and powerful they can straighten even the curliest of hair. Our selection of hair straighteners also come in a variety of sizes, colors and shapes, and some even include thermal bags or travel containers so the flat iron is protected. Many of our irons also include a warranty to guarantee that the electronic components are functional for years to come. Depending on how long or short your hair is, or the type of styles you seek, you will need to select a style that best suits your styling needs. For instance, a 1.5-inch iron works best on medium to long hair, while 1-inch irons are typically made for shorter hair.
Size matters. With plates too big or too small, you’ll have to make multiple passes. This exposes your hair to high heat longer and increases the risk that you’ll do damage. According to Janine Jarman, owner and operator of acclaimed Hollywood salon Hairroin, a 1-inch-wide plate will do for most people, and if you want to use your iron for anything other than straightening, like creating curls or waves, you’ll need a 1-inch plate; anything larger won’t make the waves or curls tight enough. She also pointed out length is important too. “You need plates to be at least 3 inches long, or close to it, so you’re not spending a ton of time with small sections.”
The Bio Ionic worked well on all of our testers’ hair, but it’s best on drier hair with a medium thickness. We spritzed testers’ hair with some keratin smoothing treatment, but the Bio Ionic did a lot of the heavy lifting to make our hair feel softer. The tool gets hot, but not too hot to grip, and it excels at creating the silky volume you want without making your hair pin-straight and flat. One tester put it perfectly: “[The Bio Ionic] is the Rumplestiltskin of hair straighteners. It’s turning straw into gold.”
Features like this prove that hair straighteners really have come a long way over the last decade, and the LumaBella Keratin Duel Touch Hair Straightener certainly doesn’t disappoint in this regard! When the terror of hair damage is removed from everyday straightening, there’s no limit to the styles you can create with a hair straightener like this making this an ideal choice for novice and expert stylists alike!

The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.
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