Featuring the same 1.25-inch plates CHI users have loved for years, the new CHI G2 Ceramic and Titanium Flat Iron make it easier to style longer hair! If you’ve ever tried to use a non-professional hair straightener on your hair, then you know just how quickly the process can become a literal pain! From hand strain to sore wrists and arms, most hair straighteners stick to old adage of “beauty is pain.”
Straightening irons, straighteners, or flat irons work by breaking down the positive hydrogen bonds found in the hair's cortex, which cause hair to open, bend and become curly. Once the bonds are broken, hair is prevented from holding its original, natural form, though the hydrogen bonds can re-form if exposed to moisture.[2] Straightening irons use mainly ceramic material for their plates. Low-end straighteners use a single layer of ceramic coating on the plates, whereas high-end straighteners use multiple layers or even 100% ceramic material. Some straightening irons are fitted with an automatic shut off feature to prevent fire accidents.
Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands: SunGlitz®, CHI® and BioSilk®. The company was founded in 1986 by Farouk Shami a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”.
Brant Mayfield, who styles everyone from Diane von Furstenberg to Nicole Scherzinger, favors this glossy white flat iron. "It has digital single pass technology, which helps for smoothness and contains an eternal microchip that maintains an even temperature," he says. The angled edges and ceramic plates will keep your hair smooth and without kinks.
The contents of the box included warranty information. There was no user manual which could have provided information on the items above and would answer many of the frustrations voiced by reviewers here. Overall, I feel this flat iron is a great value. I hope Xtava plans to make a 1" infrared flat iron. That is a product I would be very interested in!

To solve this problem, CHI’s new G2 Ceramic and Titanium Flat Iron features a digital temperature display located right on the outside of the handle. No more knobs or dials, just buttons and electronic displays, and it is intuitive to use! This feature is great for maintaining an exact temperature during styling and also allows users of varying hair types to experience the professional-grade results CHI hair straighteners have delivered for years without the worry of damage or frying!
So far I like this straightener. I haven't figured out the curling part of it but will be watching some videos next for that. Other than that it does a good job of straightening hair. I have super thick hair with natural ringlets. It usually takes multiple passes to get my hair soft and smooth. This one does a good job b/c it closes properly down on the hair and doesn't leave my hair looking crimped. The hair also doesn't get caught under the blades and rip out of my head like my last straightener. I haven't used the $200 one that is comparable with this one but I am super picky and this is a good straightener!!

STEAM INFUSED WITH ARGAN OIL OR PURE WATER PREVENTS HAIR DAMAGE: Designed with steam compartment that can be used for Argan Oil Serum or water, PureBlackMagic Steam Infusion Hair Straightener releases steam within 60 seconds of heating. The conditioning steam infuses moisture back into your hair, locking in natural oils and adding more shine to the finish.

Automatic shutoff isn’t a feature we included in our criteria since people have varying opinions about it, but we liked that the Chi Elite has this. Especially for new users who might forget to turn off their flat irons. Like the Chi Air, the Chi Elite will shut off after one hour. However, if you’re working with kinky hair, auto shutoff may be a problem. Traditionally this hair type will take longer to straighten due to detangling and the fragility of the hair.
We usually roll our eyes at oil-infused heat tools — but you can actually watch this oil being sucked right out of the refillable cartridge in the handle. When you press the iron closed over your strands, the oil vapor seeps through tiny holes to condition and straighten your hair. And don't worry fine-haired friends: It made our tester's hair silkier, but not like she'd dipped it in an oil vat.
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