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© 2018 Condé Nast. All rights reserved. Use of this site constitutes acceptance of our User Agreement (updated 5/25/18) and Privacy Policy and Cookie Statement (updated 5/25/18) and Your California Privacy Rights. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Ad Choices

HSI Professional is committed to delivering salon-quality styling tools and hair care products to consumers all over the world. All appliances are designed to hold up to salon and home use, while all hair care products are made in the USA using pure Argan Oil containing vitamins A, B, C and D. These hair products are specially created to replenish, reinvigorate, repair, and add shine and smoothness to you hair. Using high-quality ingredients and construction in the expanding product line, this brand is built for you and will continue to adapt around your feedback.
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“I’m in ‘ahhh’ at how awesome of a straightener this is. If you ask me, it’s a lot better than the high-end brands. It leaves my hair silky-smooth and shiny. I absolutely love its features, and you can watch the heat meter rise as it’s heating up. To me, five stars is not enough to rate this product. It’s definitely worth the money. I’m in love with this straightener. Also, the lock on it I found to be a awesome bonus.”
“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.
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