Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Brant Mayfield, who styles everyone from Diane von Furstenberg to Nicole Scherzinger, favors this glossy white flat iron. "It has digital single pass technology, which helps for smoothness and contains an eternal microchip that maintains an even temperature," he says. The angled edges and ceramic plates will keep your hair smooth and without kinks.
Thankfully, we’ve learned a lot about hair care and preserving your hair’s natural integrity while styling. However, this wasn’t always the case. If you ever had a perm done in the 80’s or teased your hair to holy heaven in the 90’s, chances are pretty good that your hair has endured a bit of damage. The same can be said if you color your hair on a regular basis or recently went from your natural brunette color to a bright platinum blonde. No matter how the damage was caused, there are certain features you will want to shop for when selecting the ideal hair straightener for your course hair type:

This BaBylissPRO porcelain ceramic straightening iron is made with porcelain ceramic, which distributes far-infrared heat evenly across the strands. Not only is it gentler and more healthy for your hair, but it can handle wide sections of hair at once because of its long barrel. The shape is rounded and sleek, so it’s ideal for curling, and it won’t catch or knot while you’re curling.


So this Steam Straightener worked wonderfully! Now i have Thick, Curly Hair not wavy but so thick and curly that I am unable to run my fingers through my hair. So tried the heat setting at 300 and nope that did not work. Gradually increased the setting and as i suspected 450 did the e job. Now i used with my hair wet as i washed and wanted to try this right away . It took about 6-8 to get the entire length of my hair which is long to center of my back to get hair completely straight with frizz or curls. I was so amazed my hair was soft and had a nice shine. I definitely recommend as this did indeed worked faster than my blowing out my hair and then using a ceramic straightener. Will be testing on the rest of my family as they want to see how their hair will stand up to the test. Trust me ladies this worked great on my hair!!
Automatic shutoff isn’t a feature we included in our criteria since people have varying opinions about it, but we liked that the Chi Elite has this. Especially for new users who might forget to turn off their flat irons. Like the Chi Air, the Chi Elite will shut off after one hour. However, if you’re working with kinky hair, auto shutoff may be a problem. Traditionally this hair type will take longer to straighten due to detangling and the fragility of the hair.
I've owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! A lot of research was done before I made the decision to purchase this one, and I feel like it paid off; my previous straightener was 4 years old, so it was about time. I received this new one today before I got home for my lunch break, so I had to go ahead and bust it in ;) There really is no tugging at all on your hair - so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair, like it adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. I am a Caucasian, but my hair has always been coarse, wavy, dry and thick! This iron worked beautifully on my hair. 10/10 would recommend! If it doesn't work the same after a few months, I'll be sure to update my review. As of today, I'm very happy! :)

Bio Ionic OnePass 1" Nano-Ceramic Straightening Iron (Black) Bio Ionic One Pass Flat Iron, Hair Straightener is the fastest ever! Far Infrared allows for quick styling without damage. Bio Ceramic Heaters maintain constant heat. The OnePass Iron shows a true break-through in flat iron technology. It straightens hair in half the time compared to other irons. This is the professional’s #1 choice in irons! Silicone Speed Strips for straightening and shine Instant heat, up to 400°F Instant recovery Nano-Ionic™ Mineral fused to cushion plates High levels of negative ions Far infrared energy for silky smooth hair Bio Ceramic 5 Second heaters Advanced heat controller 10 feet swivel cord
This durable KIPOZI flat iron can be set anywhere between 170 and 450 degrees to suit any kind of thickness or texture, and its curved plate design makes it great for giving your hair some texture. The Nano-Titanium plates heat up quickly and lock in moisture, so hair looks hydrated, healthy, and sleek. It’s also got a compatible voltage for anywhere in the world.

HSI Professional is committed to delivering salon-quality styling tools and hair care products to consumers all over the world. All appliances are designed to hold up to salon and home use, while all hair care products are made in the USA using pure Argan Oil containing vitamins A, B, C and D. These hair products are specially created to replenish, reinvigorate, repair, and add shine and smoothness to you hair. Using high-quality ingredients and construction in the expanding product line, this brand is built for you and will continue to adapt around your feedback.
You do not have to use a blow dryer. In fact, I recommend not using one at all, as it could save extra damage to your hair and the extra heat isn't needed. After a shower, you could put your damp hair in a braid, let it dry in the braid, and when you want to straighten, your hair won't be as puffy or frizzy. That ultimately leads to straight, sleek hair.
Dylan also loves this Karmin iron. "The plates are coated in tourmaline which helps for an easy glide," he says. Fighting frizz with infrared ions, Dylan suggests that it "makes this iron better for super coarse hair." Bonus points: it also has different voltage settings for international use. The jetsetter in you will be thankful as you globetrot glamorously.
Turn Black Friday into Black Fri-YAY: Shop Now For Your Chance to Pick up A Free CHI Tote!November 20, 2018 9:42 amTurn Black Friday into Black Fri-YAY: Shop Now For Your Chance to Pick up A Free CHI Tote! - Give the gift of CHI this holiday season! Now is the perfect time to load up your cart because the first 500 shoppers get a FREE CHI TOTE with purchases of $100 and more.
If you’re a professional or more experienced with a flat iron, then it’s worth considering the Babyliss Pro Nano Titanium-Plated Ultra-Thin Straightening Iron. We were impressed with how well it worked across all hair types. It’s one of two top picks that straightened all of our testers’ hair in one pass (the other one that could do this was the Chi Air). And, like the Bio Ionic, the Babyliss leaves hair feeling smooth and voluminous.
The contents of the box included warranty information. There was no user manual which could have provided information on the items above and would answer many of the frustrations voiced by reviewers here. Overall, I feel this flat iron is a great value. I hope Xtava plans to make a 1" infrared flat iron. That is a product I would be very interested in!
For some people, automatic shutoff is a critical feature since forgetting to unplug your flat iron could lead to a fire. However, others aren’t fans of auto shutoff since that means their flat irons could turn off while they’re still styling their hair. If this is the case for you, we recommend investing in a timed switch. That way, you can program the switch to turn off at a specific time and your flat iron will shut off as well.
Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.

“I’ve owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! There really is no tugging at all on your hair — so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair: It adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. It has always been coarse, wavy, dry, and thick! This iron worked beautifully on my hair.”
Size matters. With plates too big or too small, you’ll have to make multiple passes. This exposes your hair to high heat longer and increases the risk that you’ll do damage. According to Janine Jarman, owner and operator of acclaimed Hollywood salon Hairroin, a 1-inch-wide plate will do for most people, and if you want to use your iron for anything other than straightening, like creating curls or waves, you’ll need a 1-inch plate; anything larger won’t make the waves or curls tight enough. She also pointed out length is important too. “You need plates to be at least 3 inches long, or close to it, so you’re not spending a ton of time with small sections.”
When we first took the Babyliss out of its box, we were impressed by its super thin design. And when we put it to the test, the tool lived up to our expectations. It felt light, like the Chi Air, and manageable when gliding through hair. Unlike the HSI which felt rickety and bulky, the Babyliss’ design was sleek and professional. It wins as the flat iron we’d expect to see in a high-end hair salon.
Brant Mayfield, who styles everyone from Diane von Furstenberg to Nicole Scherzinger, favors this glossy white flat iron. "It has digital single pass technology, which helps for smoothness and contains an eternal microchip that maintains an even temperature," he says. The angled edges and ceramic plates will keep your hair smooth and without kinks.

You're on your way to work with your perfectly styled hair, ready for that big client meeting…and suddenly you're not sure if you remembered to turn off your hair straightener. Cue the mind spiral where you imagine being responsible for your entire apartment building burned to the ground. We admit. it may be a bit dramatic, but it's definitely not a good feeling to start the day with.
If you’re a hair straightening novice, you may be a little intimidated during the first few times you use your new flat iron. These feelings are totally normal (after all, you are putting 300+ degrees of heat right near your scalp!), but there is no need to worry. All you have to do is follow these simple steps and you will have the gorgeous, flowing hair you’ve always dreamt of in no time!
3-in-1 Steam Hair Straightener STRAIGHTENS, FLIPS, CURLS: The upgraded 2018 design of PureBlackMagic Flat Iron Styler by TRENDY PRO will not only infuse your hair with Argan Oil or Water Steam for long lasting frizz-free silky hair but will also be there for you whether you are in a mood for straight, curly or flip-up hair style. This baby has enough power to turn the frizziest coarsest hair to silky and soft in a single pass - call it Pure Black Magic, IT WORKS!
That is just one of the reasons that hair straighteners are such a wonderful tool to keep in your beauty arsenal; not only does this nifty little device give you movie star-quality straight hair when you want it (sorry blow out bars), but it can even create the same curls as those confusing barrel-ended curling irons! So, clean out your cabinet under the sink and make room for that makeup you’ve been eyeing or the perfume your husband forgot to buy you for Valentine’s Day last year, because a professional-grade hair straightener can literally replace all of your existing heated hair care tools!
Features like this prove that hair straighteners really have come a long way over the last decade, and the LumaBella Keratin Duel Touch Hair Straightener certainly doesn’t disappoint in this regard! When the terror of hair damage is removed from everyday straightening, there’s no limit to the styles you can create with a hair straightener like this making this an ideal choice for novice and expert stylists alike!
×