This styling iron has 1-inch plates, allowing it to do more than just straighten. It can also curl, flip, and be used to add volume if your hair tends to fall flat. It heats up in under 30 seconds so you can start styling almost right away, and there are a wide range of temperature settings from 250 degrees to 460 degrees Fahrenheit. While the high-temperature options make this straightener ideal for other hair types, too, if you do have fine hair you'll want to keep this in the lower temperature range.
Most reviewers on Ulta love the GHD Gold, praising how quickly it heats up, how it makes their hair feel, and how long this tool has lasted them. Some reviewers did feel that it was too expensive and didn't like the lack of control they had over the temperature setting. While those with very fine hair may find the 365-degree setting too hot, the lack of different settings, in this case, is to help prevent hair damage. The price is steeper than some, but it's also a straightener that's built to last, which helps justify the price.
If you want to achieve sleek, pin-straight hair, a high-quality hair straightener should be in your beauty arsenal. A hair straightener, also known as a flat iron, smooths the follicle of your hair between two heated plates. Some hair straighteners can even do double duty, creating loose waves and curls without the frizz. So how to choose the best hair straightener for you, and get those shampoo commercial-worthy locks? There are several things to consider to make sure you'll get the best style result, but the most important is hair type.
If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.
Automatic shutoff isn’t a feature we included in our criteria since people have varying opinions about it, but we liked that the Chi Elite has this. Especially for new users who might forget to turn off their flat irons. Like the Chi Air, the Chi Elite will shut off after one hour. However, if you’re working with kinky hair, auto shutoff may be a problem. Traditionally this hair type will take longer to straighten due to detangling and the fragility of the hair.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!

Featuring the same 1.25-inch plates CHI users have loved for years, the new CHI G2 Ceramic and Titanium Flat Iron make it easier to style longer hair! If you’ve ever tried to use a non-professional hair straightener on your hair, then you know just how quickly the process can become a literal pain! From hand strain to sore wrists and arms, most hair straighteners stick to old adage of “beauty is pain.”


In addition to a fast heat-up time and multiple temperature settings, the 9-foot cord and 360 swivel make for easier styling and prevents and tangling. You can also travel with this styling iron thanks to the dual voltage settings. Anti-slip edges and floating plates allow your hair to glide effortlessly between the plates, with no pulling or snagging which can be especially damaging for fine hair.


The Chi Elite Flat Iron has all the features Chi flat irons are known for. Like the Chi Air, it comes with a one-hour shut off and temperature dial to ensure you’re getting the correct heat. It also worked across all hair types and was specifically good on kinky, curly and thick hair. One of our testers even said it “work[ed] better than the Babyliss” and that styling her own hair with it was “not as uncomfortable.”
You are eligible for a full refund if no ShippingPass-eligible orders have been placed. You cannot receive a refund if you have placed a ShippingPass-eligible order. In this case, the Customer Care team will remove your account from auto-renewal to ensure you are not charged for an additional year and you can continue to use the subscription until the end of your subscription term.

Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
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