FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.

【STEAM TECHNOLOGY】Creative Idea: Vapor, smoothes your hair during the styling process, adds moisture and gloss to your hair. NO MORE FUZZY! Please note that, the steam will only comes out when you clamp on the flat iron. if there are no steam comes out, please check if you have TURN ON the STEAM BUTTON and refer to the user manual of the "STEAM RELEASE SETTING" for reference if needed. Plese note that ONLY WATER could be added to the water tank,NO OIL or other liquid added.
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According to Jarman, you should never have to use both hands to clamp the iron down on your hair. You not only risk burning your fingers on the plate end, but this can pull at your hair and break it. High-quality, modern irons are designed to clamp together from the handle end only, so if you find that your iron requires pressure on both ends, it’s time to upgrade.

Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
The HSI 1st Gen Professional Ceramic Flat Iron is designed with tourmaline-infused ceramic plates, generating negative ions and allowing smaller water molecules to penetrate into the hair shaft to reduce frizz and static. Built for durability and lasting results, the floating plates give the flexibility to flip, curl or straighten your hair – all with a single iron.
This BaBylissPRO porcelain ceramic straightening iron is made with porcelain ceramic, which distributes far-infrared heat evenly across the strands. Not only is it gentler and more healthy for your hair, but it can handle wide sections of hair at once because of its long barrel. The shape is rounded and sleek, so it’s ideal for curling, and it won’t catch or knot while you’re curling.

As you discover the beauty of straight styles, you'll want to find the best hair straightener that won't compromise your hair and caters to your hair type. Achieve optimal results through the reliable performance, quality, and design of NuMe professional styling tools. The gentle heating of far infrared technology and negative ion-producing, 100 percent pure, tourmaline ceramic plates reveal the conscious and authentic design of NuMe hair straighteners. 


Brant Mayfield, who styles everyone from Diane von Furstenberg to Nicole Scherzinger, favors this glossy white flat iron. "It has digital single pass technology, which helps for smoothness and contains an eternal microchip that maintains an even temperature," he says. The angled edges and ceramic plates will keep your hair smooth and without kinks.
In addition to a fast heat-up time and multiple temperature settings, the 9-foot cord and 360 swivel make for easier styling and prevents and tangling. You can also travel with this styling iron thanks to the dual voltage settings. Anti-slip edges and floating plates allow your hair to glide effortlessly between the plates, with no pulling or snagging which can be especially damaging for fine hair.

Whether you have particularly curly hair or thick locks, this T3 hair straightener is designed to leave you with a shiny finish in a fraction of the time of other hair straighteners on the market today. Specifically, the T3’s smart SinglePass technology maintains consistent heat throughout the entire plate to straighten all hair types with one glide.

One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.


If Gisele's mane meets your #hairgoals, consider this iron created by her stylist Harry Josh. The wider-than-usual 1.25 inch plates allow contact with a larger surface area in order to speed up styling time, and the quick-heating ceramic-titanium plates (it takes only 45 seconds to reach 400 degrees) abolish frizz and boost shine for model-worthy strands.
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
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