FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
When you feel like it’s time for straight, shiny locks, we’ve got your back. Our flat irons are so well-designed and powerful they can straighten even the curliest of hair. Our selection of hair straighteners also come in a variety of sizes, colors and shapes, and some even include thermal bags or travel containers so the flat iron is protected. Many of our irons also include a warranty to guarantee that the electronic components are functional for years to come. Depending on how long or short your hair is, or the type of styles you seek, you will need to select a style that best suits your styling needs. For instance, a 1.5-inch iron works best on medium to long hair, while 1-inch irons are typically made for shorter hair.
This Amazon reviewer dubbed it the "perfect travel tool" that straightens their hair just as effectively as a normal sized hair straightener and they like that it automatically changes voltage so you don't have to worry about doing so manually. Reviewer Lynn B. writes on Ulta that she loves how quickly it heats up, and how she can easily pack it away right after use thanks to the heat-resistant carrying case it comes with.
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.
GHD’s “styler” is permanently set to 365 degrees Fahrenheit, which the company says is the highest temperature hair can tolerate before it becomes damaged. As a person who went from a dark brunette to blonde highlights, I can vouch for its straightening power on processed hair. And though I don’t typically think of “comfort” as a flat iron necessity, the springy hinge that connects the two plates really did make it easier to clamp and glide the tool down my hair with minimal effort.

If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!
When you’re shopping around for a great flat iron that’ll give you flawless waves, you’re essentially looking for three specific qualifications. First, you want something that’s got one inch plates or smaller. Any thicker, and the curls will be so loose, they’ll be virtually non-existent on anyone whose got hair shorter than the butt. Secondly, a rounded body is a must, as you’re wrapping the hair around and through the straightener to create a loose curl. Third, you need something that’s sleek and easy to handle, so your hair won’t snag and break off while you’re curling. Check out these awesome options that make it easy to curl your hair with a straightener.
So far I like this straightener. I haven't figured out the curling part of it but will be watching some videos next for that. Other than that it does a good job of straightening hair. I have super thick hair with natural ringlets. It usually takes multiple passes to get my hair soft and smooth. This one does a good job b/c it closes properly down on the hair and doesn't leave my hair looking crimped. The hair also doesn't get caught under the blades and rip out of my head like my last straightener. I haven't used the $200 one that is comparable with this one but I am super picky and this is a good straightener!!

Many hair straighteners feature a visual interface to alert you when the device is getting a bit too hot for comfort or when it has surpassed the ideal temperature for your hair. With the T3 Micro Single Pass Flat Iron, you can expect the same visual cues with the bonus of sound alerts as well! That’s right; this flat iron will actually tell you when it reaches its ideal temperature or when it is about to shut off automatically after one hour. Now that’s some hot tech!
Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands: SunGlitz®, CHI® and BioSilk®. The company was founded in 1986 by Farouk Shami a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”.
The Chi Elite Flat Iron has all the features Chi flat irons are known for. Like the Chi Air, it comes with a one-hour shut off and temperature dial to ensure you’re getting the correct heat. It also worked across all hair types and was specifically good on kinky, curly and thick hair. One of our testers even said it “work[ed] better than the Babyliss” and that styling her own hair with it was “not as uncomfortable.”

The Babyliss gets hot quickly and moves through hair fast. This is thanks to its thin, lightweight design and the fact that it stays consistently hot. Our testers were amazed that it passed through their hair so quickly and left it smooth without feeling damaged or fried. Plus, when being styled by someone else, our testers said it didn’t snag their hair.
With ceramic tourmaline technology, floating plates, and an extremely wide range of temperatures, the Berta Professional tourmaline ceramic flat iron is great for this type of job. It’s also got an elongated body so hair doesn’t slip off the end while you’re styling, and reviewers are saying things like, “I got the hair straightener to curl my hair and it does a great job. My hair never holds a curl but this flat iron did the trick.”

If you’re looking for an affordable mid-grade hair straightener that offers tremendous value, you can’t go wrong with the HSI Professional Digital Ceramic Flat Iron with Tourmaline. With a quick heat-up, digital LCD temperature control, and solid ceramic plates infused with tourmaline, you can straighten type 3 hair – and some type 4 hair – with ease.
My daughter is natural with 4b/4c. Her hair is very thick plus she is tender-headed (sensitive to anyone doing her hair). I have purchased numerous of flat irons in the past but none has stood apart from the Furiden stream iron. I was quite surprised at the outcome. It was definitely worth the wait. I love the fact that it less damaging to her natural hair and it does the job well, even my friends were shocked with the results. Oh, the comb like on the flat iron was an awesome ideal. I strongly recommend this flat iron to all my natural sisters. My only regret that I did not take before and after pictures of her hair.
Be sure to protect your hair against heat damage with Xtava’s Heat Protectant Spray every time you style. Not only does our heat protectant coat your hair with a lightweight layer of protection, but it also repairs hair from the inside-out with broccoli seed and Brazilian pequi oils to replenish moisture, restore shine, and infuse essential nutrients.
Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
This straightener is a miracle worker! African-American women with extremely coarse hair consider this tool a godsend. Thanks to 5-inch extended plates, faster and more efficient straightening is finally possible, especially for those mornings when you’re in a rush. If you want a hair tool that can help you with styling details, this BaByliss PRO is a very good solution.
Heat protectants contain ingredients that coat hair and slow down heat induction. Janine Jarman says, “Blow dry your hair properly; use a heat protectant product; and with the right iron, you should not have to make a bunch of passes to get the results you want.” We used TRESemmé Expert Selection Heat Protection Spray, Keratin Smooth. Most of our testers liked how it worked on their hair and felt a noticeable difference when using it. Our tester with kinky hair didn’t use the product because she knew it wouldn’t work on her hair. Instead, she recommends using an oil (like an Argan oil) or a hair grease to add moisture to the hair, which makes it easier to straighten.
When you’re shopping around for a great flat iron that’ll give you flawless waves, you’re essentially looking for three specific qualifications. First, you want something that’s got one inch plates or smaller. Any thicker, and the curls will be so loose, they’ll be virtually non-existent on anyone whose got hair shorter than the butt. Secondly, a rounded body is a must, as you’re wrapping the hair around and through the straightener to create a loose curl. Third, you need something that’s sleek and easy to handle, so your hair won’t snag and break off while you’re curling. Check out these awesome options that make it easy to curl your hair with a straightener.
“Infrared is so beneficial being that the wavelengths are longer and can penetrate deeper into the cuticle heating the hair from the inside out, keeping your hair's own natural moisture, leaving the hair smooth (and) shiny and keeping it extremely healthy, versus other conventional styling tools that actually pull moisture out of the hair, leaving the hair dry, brittle, dull and damaged,” said hair expert and stylist Gina Rivera.
You're on your way to work with your perfectly styled hair, ready for that big client meeting…and suddenly you're not sure if you remembered to turn off your hair straightener. Cue the mind spiral where you imagine being responsible for your entire apartment building burned to the ground. We admit. it may be a bit dramatic, but it's definitely not a good feeling to start the day with.
Consider this the perfect flat iron for full hair. "It is great for thicker textures because it distributes heat evenly, allowing for less passes through the hair," explains stylist Lacy Redway. The plates "make it easier to straighten or curl longer hair lengths." Redway was responsible for  Tessa Thompson’s sleek ‘do on her past ELLE cover, so you know it’s top-notch.
The plate material you choose can also make a big difference on your style results. Ceramic, titanium, and tourmaline are the most common terms you'll come across. Ceramic plates hold heat well and provide even heat distribution, preventing any hot spots on the plates can cause damage. Ceramic is especially effective for fine hair that can be especially vulnerable to heat damage. While many hair straighteners have ceramic coated plates, plates made entirely from this material are more effective, as this coating can wear off over time. Tourmaline is a gemstone, but when crushed and used to coat the plates of a hair straightener, it has properties and results similar to ceramic plates.
I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
Hair breakage is an all too common problem, and even the most seasoned of hair stylists can slip up from time to time. That’s why LumaBella’s Keratin Duel Touch Hair Straightener features a unique smart heat sensor. This nifty little gadget can actually tell when there is too much heat for your hair, and will automatically adjust to a safer styling temperature!
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