Seemingly small details like cord length can make all the difference in the effectiveness of a beauty tool. A longer cord length is desirable here, giving you more freedom and versatility depending on the power outlet situation in your home or your hotel if you're traveling. A cord with 360 swivel capabilities is also a plus. You'll be moving your hair straightener all around your head as you style, and a rotating cord will keep it from getting tangled.
Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
Despite these downsides, the HSI Professional comes with plenty of positives, including extras not often found with other hair straighteners. Along with the straightener, you'll receive a carrying case, a heat-resistant glove for easier hair styling, a style guide, and a travel-size argan oil leave-in hair treatment serum to smooth and protect your hair. This is more than most high-end hair straighteners come with, all for a fraction of the price.

Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:
The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.
Curling irons, also known as curling tongs, create waves or curls in hair using a variety of different methods. There are many different types of modern curling irons, which can vary by diameter, material, and shape of barrel and the type of handle. The barrel's diameter can be anywhere from .5 in (1.3 cm) to 2 in (5.1 cm). Smaller barrels typically create spiral curls or ringlets, and larger barrels are used to give shape and volume to a hairstyle.
In addition to its sweet settings and versatility, this hair straightener is also super lightweight and features thin, 1-inch plates to save precious real estate on your bathroom counter or inside your vanity cabinet! The BaByliss Pro Nano Titanium Straightening Iron is ideal for anyone with a tiny bathroom (or multiple roommates!) and who wants the results of larger hair straighteners without the added weight or storage space.
While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.
Hair breakage is an all too common problem, and even the most seasoned of hair stylists can slip up from time to time. That’s why LumaBella’s Keratin Duel Touch Hair Straightener features a unique smart heat sensor. This nifty little gadget can actually tell when there is too much heat for your hair, and will automatically adjust to a safer styling temperature!

If Gisele's mane meets your #hairgoals, consider this iron created by her stylist Harry Josh. The wider-than-usual 1.25 inch plates allow contact with a larger surface area in order to speed up styling time, and the quick-heating ceramic-titanium plates (it takes only 45 seconds to reach 400 degrees) abolish frizz and boost shine for model-worthy strands.

“This flat iron is amazing! It is so small, it almost looks like a flat iron for a doll. Don’t let the size fool you. I have medium-thick, naturally curly hair, and this iron had no problem getting all of my hair straight. If you are used to a flat iron, you should have no problem using this. This is the best flat iron for traveling, the gym, or stashing in your desk at work. I would highly recommend this flat iron.”
The MHD professional flat iron hair straightener is great for creating loose curls because it’s got smooth plates and negative ions that leave your hair soft and frizz-free. The 3D floating plate allows your hair to glide through without catching or breaking, and reviewers love it because it’s durable, reliable, and works on any type of hair — even the most stubborn and frizzy.
You do not have to use a blow dryer. In fact, I recommend not using one at all, as it could save extra damage to your hair and the extra heat isn't needed. After a shower, you could put your damp hair in a braid, let it dry in the braid, and when you want to straighten, your hair won't be as puffy or frizzy. That ultimately leads to straight, sleek hair.
While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

Oglf.org is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon. Certain content that appears on oglf.org comes from Amazon Services LLC. This content is provide 'As Is' and is subject to change or removal at any time.

Size matters. With plates too big or too small, you’ll have to make multiple passes. This exposes your hair to high heat longer and increases the risk that you’ll do damage. According to Janine Jarman, owner and operator of acclaimed Hollywood salon Hairroin, a 1-inch-wide plate will do for most people, and if you want to use your iron for anything other than straightening, like creating curls or waves, you’ll need a 1-inch plate; anything larger won’t make the waves or curls tight enough. She also pointed out length is important too. “You need plates to be at least 3 inches long, or close to it, so you’re not spending a ton of time with small sections.”
FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.

Anyone with naturally curly knows that the trick to keeping your curls looking their finest is all about moisture. Whether you’re hoping to sport a straightened style for an evening or two, or just to polish your existing curls, a great hair straightener can help you get the look you’ve always wanted without causing permanent damage to your precious curls! When shopping for the perfect hair straightener for your curly hair, you’ll want to keep the following in mind:


Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.

Heat protectants contain ingredients that coat hair and slow down heat induction. Janine Jarman says, “Blow dry your hair properly; use a heat protectant product; and with the right iron, you should not have to make a bunch of passes to get the results you want.” We used TRESemmé Expert Selection Heat Protection Spray, Keratin Smooth. Most of our testers liked how it worked on their hair and felt a noticeable difference when using it. Our tester with kinky hair didn’t use the product because she knew it wouldn’t work on her hair. Instead, she recommends using an oil (like an Argan oil) or a hair grease to add moisture to the hair, which makes it easier to straighten.

So, when it comes to hair care, it is no surprise that the healing benefits of infrared technology would make their way into the industry sooner or later! The far infrared technology in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron leaves your hair looking and feeling smoother and silkier than ever before, while helping to restore your strands to their naturally strong and beautiful thickness.
Turn Black Friday into Black Fri-YAY: Shop Now For Your Chance to Pick up A Free CHI Tote!November 20, 2018 9:42 amTurn Black Friday into Black Fri-YAY: Shop Now For Your Chance to Pick up A Free CHI Tote! - Give the gift of CHI this holiday season! Now is the perfect time to load up your cart because the first 500 shoppers get a FREE CHI TOTE with purchases of $100 and more.
Straightening irons, straighteners, or flat irons work by breaking down the positive hydrogen bonds found in the hair's cortex, which cause hair to open, bend and become curly. Once the bonds are broken, hair is prevented from holding its original, natural form, though the hydrogen bonds can re-form if exposed to moisture.[2] Straightening irons use mainly ceramic material for their plates. Low-end straighteners use a single layer of ceramic coating on the plates, whereas high-end straighteners use multiple layers or even 100% ceramic material. Some straightening irons are fitted with an automatic shut off feature to prevent fire accidents.

Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
If you're looking for style versatility, NuMe hair straighteners are designed to do it all and allow for some creativity too. Each authentically crafted NuMe hair straightener offers only the highest quality materials, including 100 percent pure tourmaline ceramic, stone ceramic, and titanium plates. With beveled edges and floating plate design, you'll never snag your locks or be confined to one style. Create fashionable curls, crimped looks, relaxed beach waves and so much more. Unlock the possibilities with your NuMe hair straightener. 
For those with thick hair, the idea of "quick styling" often feels like an impossible dream. It's usually easier to use the "throw it up and go" technique to get out the door in time. However, straight, sleek hair doesn't have to be a luxury reserved for those with fine hair, especially when you have a styling tool designed to tackle even the thickest, curliest hair like the Xtava Pro.
“I bought the HSI titanium tourmaline ionic flat iron and I was so impressed with it. It glides so smoothly down the hair without any tugs! The digital display screen lets me adjust the temperature without any problems, it heats up fast, and I love that it comes with a pretty purple pouch, glove, and argan-oil serum. I also own the digital HSI ceramic ionic flat iron from 2013, and it’s still going strong, but I do like the titanium iron better, and I see myself using for it for years to come. It leaves my hair shiny and soft!”
Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!
The Lanxim ceramic tourmaline argan oil flat iron is a great option for this type of style because it’s got one inch plates that have advanced infrared heat technology, an adjustable temperature that lets you personalize the heat levels to your hair, and a swivel cord that won’t get tangled. The floating plates are also infused with argan oil to keep your curls soft and healthy.
Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
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