Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:

The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
According to hair pro Christian Wood, if you want to make sure your hair stays in the place, use the GHD gold mini styler. “I prefer a small straightener that I can get really close to the roots to remove stubborn kinks and cow licks,” says Wood. The small straightener trick is probably how he nails the beauty looks of Tessa Thompson, Emily Ratajkowski, Rosie Huntington, and Olivia Munn.
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.

If you’re a professional or more experienced with a flat iron, then it’s worth considering the Babyliss Pro Nano Titanium-Plated Ultra-Thin Straightening Iron. We were impressed with how well it worked across all hair types. It’s one of two top picks that straightened all of our testers’ hair in one pass (the other one that could do this was the Chi Air). And, like the Bio Ionic, the Babyliss leaves hair feeling smooth and voluminous.
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To solve this problem, CHI’s new G2 Ceramic and Titanium Flat Iron features a digital temperature display located right on the outside of the handle. No more knobs or dials, just buttons and electronic displays, and it is intuitive to use! This feature is great for maintaining an exact temperature during styling and also allows users of varying hair types to experience the professional-grade results CHI hair straighteners have delivered for years without the worry of damage or frying!
One of the great things is that it has an automatic shut off. Very long cord (9-feet) is something that many users really like. If you travel a lot, then GHD Classic Styler is the one to take with you. You will be able to use just about everywhere. This is also beautifully designed straightener that you will love to show to others. See the best 2 inch flat iron by ghd.

3-in-1 Steam Hair Straightener STRAIGHTENS, FLIPS, CURLS: The upgraded 2018 design of PureBlackMagic Flat Iron Styler by TRENDY PRO will not only infuse your hair with Argan Oil or Water Steam for long lasting frizz-free silky hair but will also be there for you whether you are in a mood for straight, curly or flip-up hair style. This baby has enough power to turn the frizziest coarsest hair to silky and soft in a single pass - call it Pure Black Magic, IT WORKS!
Heat protectants contain ingredients that coat hair and slow down heat induction. Janine Jarman says, “Blow dry your hair properly; use a heat protectant product; and with the right iron, you should not have to make a bunch of passes to get the results you want.” We used TRESemmé Expert Selection Heat Protection Spray, Keratin Smooth. Most of our testers liked how it worked on their hair and felt a noticeable difference when using it. Our tester with kinky hair didn’t use the product because she knew it wouldn’t work on her hair. Instead, she recommends using an oil (like an Argan oil) or a hair grease to add moisture to the hair, which makes it easier to straighten.

While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.
Most mid-grade and high-end hair straighteners come with plates that are 1” or 1.5”. If you are looking at one that is 2”, 2.5”, or even bigger, steer clear immediately. Not only does larger plates make it easier for you to accidentally over-iron (and seriously damage) your hair, but they also make it more difficult to get all of the way down to your roots. For anyone with type 3 or type 4 hair, trying to use a large-sized flat iron would be far more trouble than it’s worth.
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With a maximum temperature of 450° F, the BaByliss Pro Nano Titanium Straightening Iron can really pack a punch despite its otherwise small frame. One thing to note though: these heat settings are not pre-set like the CHI G2 hair straightener we also reviewed, and you will need to play around with them to find the right temperature for your hair. This shouldn’t be a problem if you have a Saturday afternoon or two to kill, but may not be ideal for users that are looking for a flat iron with pre-recorded settings.
The Chi Elite Flat Iron has all the features Chi flat irons are known for. Like the Chi Air, it comes with a one-hour shut off and temperature dial to ensure you’re getting the correct heat. It also worked across all hair types and was specifically good on kinky, curly and thick hair. One of our testers even said it “work[ed] better than the Babyliss” and that styling her own hair with it was “not as uncomfortable.”
A lot of hair straighteners will boast that their nano-ceramic like this is a good thing. In reality, this means that they’re made up of a cheap filler material (that will not heat as evenly or remain as durable as true ceramic) which is coated with a thing outer ceramic layer. If you want a flat iron that’s safe for natural hair, make sure you go 100% ceramic, or better yet, solid ceramic infused with tourmaline or titanium.
Ceramic and electrical straighteners were introduced later, allowing adjustment of heat settings and straightener size. A ceramic hair straightener brush was patented in 2013.[6] Sharon Rabi released the first straightening brush in 2015 under the DAFNI brand name. The ceramic straightening brush has a larger surface area than a traditional flat iron.
It is packed with the most advanced technology to give you shinier, smoother results that lasts longer. The one-inch wide heating plates are made of high quality, durable ceramic that provides an ultra smooth surface so that you’re hair glides through. The ceramic plates are then coated with tourmaline gemstones that emit negative ions to give you a frizz-free shine.
The titanium plates in the BaByliss Pro Nano Titanium Straightening Iron were designed to conduct high levels of heat (again, up to 450° F!) in a short amount of time. Coupled with the Nanotechnology that is packed in each plate, this hair straightener is ideal for anyone that experiences unwanted frizz or static on a regular basis! The titanium also acts as a barrier from corrosion keeping your hair straightener and precious strands free of build-up for years to come!
The MHD professional flat iron hair straightener is great for creating loose curls because it’s got smooth plates and negative ions that leave your hair soft and frizz-free. The 3D floating plate allows your hair to glide through without catching or breaking, and reviewers love it because it’s durable, reliable, and works on any type of hair — even the most stubborn and frizzy.

For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.


An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.
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