Early hair straightening systems relied on harsh chemicals that tended to damage the hair. In the 1870s, the French hairdresser Marcel Grateau introduced heated metal hair care implements such as hot combs to straighten hair. Madame C.J. Walker used combs with wider teeth and popularized their use together with her system of chemical scalp preparation and straightening lotions. Her mentor Annie Malone is sometimes said to have patented the hot comb. Heated metal implements slide more easily through the hair, reducing damage and dryness. Women in the 1960s sometimes used clothing irons to straighten their hair.
FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 10 years, we' ve created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.