Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Bio Ionic One Pass Flat Iron, Hair Straightener is the fastest ever! Far Infrared allows for quick styling without damage. Bio Ceramic Heaters maintain constant heat. The OnePass Iron shows a true break-through in flat iron technology. It straightens hair in half the time compared to other irons. This is the professional’s #1 choice in irons! Silicone Speed Strips for straightening and shine Instant heat, up to 400°F Instant recovery Nano-Ionic™ Mineral fused to cushion plates High levels of negative ions Far infrared energy for silky smooth hair Bio Ceramic 5 Second heaters Advanced heat controller 10 feet swivel cord
“I wanted a straightener I could use on wet hair, since I’m usually on the go and don’t always have time to dry it. With this Wet 2 Straight Hair straightener, I was able to straighten my hair after it was towel-dried and only had to go over my hair twice for it to be completely dry. Granted, I have semi-thin hair, so it doesn’t take too much to straighten it, but with other straighteners, I would have to go over it about three or four times and couldn’t straighten it when it was wet.”

If you have very thick, curly, or coarse hair, you may be wondering if xtava’s Infrared Flat Iron for hair can handle the job of hair straightening your locks - and we have good news for you. Our hair straightening iron has two key characteristics that equip it for the job: high, consistent, and even heat that can lock in your style and extra-wide, 2” floating plates that can handle a lot of volume.


“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
Those with fine hair can keep the straightener at a lower temperature, while those with thick hair can increase the temperature to ensure they'll walk away with the same smooth results. No matter your hair type, the floating plate design and the curved edges of the plates themselves prevent any snagging or damage so your hair will glide through smoothly.
Most mid-grade and high-end hair straighteners come with plates that are 1” or 1.5”. If you are looking at one that is 2”, 2.5”, or even bigger, steer clear immediately. Not only does larger plates make it easier for you to accidentally over-iron (and seriously damage) your hair, but they also make it more difficult to get all of the way down to your roots. For anyone with type 3 or type 4 hair, trying to use a large-sized flat iron would be far more trouble than it’s worth.
We’ve all heard the saying that the grass is always greener on the other side, and our hair types tend to follow the same old adage. If you were born with a head full of beautiful curls, you probably spent your childhood longing for straight hair; if you were born with bone straight hair, then you’ve probably spent more hours than you’d care to admit with a throbbing curler-induced headache. No matter how hard we may try to love the hair we’re born with; the truth is that most of us wish there were something else perched on top of our heads from time to time.
Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.

Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
Negative ions have been a longtime fan favorite in the hair care industry, and it is no surprise that this same technology would appear in our top picks for the best hair straightener. Negative ions have been found to reduce static and frizz while locking in moisture, and the same goes for your hair when you use the CHI Air Expert Classic Tourmaline Ceramic Flat Iron!
I've used this product once as soon as I purchased it. I read really good reviews about it and since I already own an xtava blowdrier, which I LOVE, I decided to give this flat iron a shot. It is amazing. It heats up very quickly and Its really good for thick natural hair, which is the kind of hair I have. I first washed my hair and the blow dried it with the xtava blow drier using a comb attachment on it, and then I used the flat iron. I've uploaded pictures from the before, during, and the after product. I recommend it for natural
If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.
If you want to achieve sleek, pin-straight hair, a high-quality hair straightener should be in your beauty arsenal. A hair straightener, also known as a flat iron, smooths the follicle of your hair between two heated plates. Some hair straighteners can even do double duty, creating loose waves and curls without the frizz. So how to choose the best hair straightener for you, and get those shampoo commercial-worthy locks? There are several things to consider to make sure you'll get the best style result, but the most important is hair type.

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If you have very thick, curly, or coarse hair, you may be wondering if xtava’s Infrared Flat Iron for hair can handle the job of hair straightening your locks - and we have good news for you. Our hair straightening iron has two key characteristics that equip it for the job: high, consistent, and even heat that can lock in your style and extra-wide, 2” floating plates that can handle a lot of volume.
Many hair straighteners feature a visual interface to alert you when the device is getting a bit too hot for comfort or when it has surpassed the ideal temperature for your hair. With the T3 Micro Single Pass Flat Iron, you can expect the same visual cues with the bonus of sound alerts as well! That’s right; this flat iron will actually tell you when it reaches its ideal temperature or when it is about to shut off automatically after one hour. Now that’s some hot tech!
The BaByliss Pro Nano Titanium Straightening Iron really is the Baskin Robins of hair straighteners, making it the perfect choice for anyone that wants to straighten their hair quickly. Whether you have naturally short hair and opt for extensions on occasion or you just chopped off your do’ into a new pixie cut, you will have a hard time not finding the perfect heat setting for your hair so many choices!
"Unite Pro Tools Flat Iron is an easy-to-use, low maintenance iron," says Chris Dylan. Dylan works with Kylie Jenner so finding an easy-to-use tool is a must when you’re helping someone go from a platinum blonde bob to jet black floor length extensions. in a span of a week. He notes that with a fast-heating iron and beveled edges, it creates soft waves and has a great temperature gauge that keeps you firmly in control of the heat.

Cleaning your flat iron is critical to ensuring it works as well as it did the first time you used it. Over time, hair product can build up on the plates. This buildup can lead to inconsistent styling results and major snagging. To clean your flat iron, simply wait for it to cool down and wipe the plates with a cotton swab or soft cloth coated in rubbing alcohol.
When putting your hair under the intense heat of a flat iron or hair straightener, you’ll probably find that breakage and damage are that much more common. And that’s why we absolutely love the LumaBella Keratin Duel Touch Hair Straightener! Packed with all sort of high-tech features and gizmos, LumaBella’s hair straightener achieves salon-worthy results without the harsh damage of most styling devices for a natural, healthy shine with each use!
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