The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
So far I like this straightener. I haven't figured out the curling part of it but will be watching some videos next for that. Other than that it does a good job of straightening hair. I have super thick hair with natural ringlets. It usually takes multiple passes to get my hair soft and smooth. This one does a good job b/c it closes properly down on the hair and doesn't leave my hair looking crimped. The hair also doesn't get caught under the blades and rip out of my head like my last straightener. I haven't used the $200 one that is comparable with this one but I am super picky and this is a good straightener!!
The digital interface accurately displays the fully adjustable temperature setting from 170 degrees to 450 degrees Fahrenheit, providing optimal performance for any hair type. The floating plates with curved edges continuously adjust the tension and angle of the plates to avoid snagging your hair so that you have full flexibility when creating sleek, wavy or curly styles.
Ask any seasoned hair stylist for a flat iron recommendation, and you will hear the same brand time and time again: CHI. Known the world over as a leader in hair care and styling, CHI is your go-to name for salon results at home. While CHI offers a variety of designs (and fun colors!) to choose from, the brand’s G2 Ceramic and Titanium model is what caught our eye when researching the best hair straightener. This hair straightener is packed with high-tech features and an upgraded, ergonomic design for the shiniest and straightest do’ you’ve ever seen!
The plate material you choose can also make a big difference on your style results. Ceramic, titanium, and tourmaline are the most common terms you'll come across. Ceramic plates hold heat well and provide even heat distribution, preventing any hot spots on the plates can cause damage. Ceramic is especially effective for fine hair that can be especially vulnerable to heat damage. While many hair straighteners have ceramic coated plates, plates made entirely from this material are more effective, as this coating can wear off over time. Tourmaline is a gemstone, but when crushed and used to coat the plates of a hair straightener, it has properties and results similar to ceramic plates.
With so many models and styles to choose from, it can be hard to find the right hair straightener for your medium or long hair. That’s why we love the Cloud Nine Original Flat Iron! This straightener is ideal for users with medium to long hair; this hair straightener can tame even the most stubborn tresses. Featuring 1-inch plates and low, medium, and high heat settings, this flat iron is ideal for anyone with thick or lengthy hair.

The Bio Ionic worked well on all of our testers’ hair, but it’s best on drier hair with a medium thickness. We spritzed testers’ hair with some keratin smoothing treatment, but the Bio Ionic did a lot of the heavy lifting to make our hair feel softer. The tool gets hot, but not too hot to grip, and it excels at creating the silky volume you want without making your hair pin-straight and flat. One tester put it perfectly: “[The Bio Ionic] is the Rumplestiltskin of hair straighteners. It’s turning straw into gold.”
It comes with the most advanced heating element in this industry. Using a digital display, you can adjust temperature from 280F to 450F. This means that you can use it to style fine or very fragile hair as well as very thick and coarse. This is the model that is often recommended for women that have hair that is hard to straighten and difficult to keep straight. So if lower heats do not work for you, use the highest setting, and get pin straight results, like glass.
Negative ions have been a longtime fan favorite in the hair care industry, and it is no surprise that this same technology would appear in our top picks for the best hair straightener. Negative ions have been found to reduce static and frizz while locking in moisture, and the same goes for your hair when you use the CHI Air Expert Classic Tourmaline Ceramic Flat Iron!

Most reviewers on Ulta love the GHD Gold, praising how quickly it heats up, how it makes their hair feel, and how long this tool has lasted them. Some reviewers did feel that it was too expensive and didn't like the lack of control they had over the temperature setting. While those with very fine hair may find the 365-degree setting too hot, the lack of different settings, in this case, is to help prevent hair damage. The price is steeper than some, but it's also a straightener that's built to last, which helps justify the price.
The HSI 1st Gen Professional Ceramic Flat Iron is designed with tourmaline-infused ceramic plates, generating negative ions and allowing smaller water molecules to penetrate into the hair shaft to reduce frizz and static. Built for durability and lasting results, the floating plates give the flexibility to flip, curl or straighten your hair – all with a single iron.
So, when it comes to hair care, it is no surprise that the healing benefits of infrared technology would make their way into the industry sooner or later! The far infrared technology in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron leaves your hair looking and feeling smoother and silkier than ever before, while helping to restore your strands to their naturally strong and beautiful thickness.
At first, the Bio Ionic 10X Pro Styling Iron’s vibrating plates seemed gimmicky. But we were surprised at how effective they were when styling our hair. Our testers found the vibrating plates made straightening their hair go faster with virtually zero snagging. Engaging the vibration was also simple — click the power button and tap the plates together and you’re ready to go.
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
Ask any seasoned hair stylist for a flat iron recommendation, and you will hear the same brand time and time again: CHI. Known the world over as a leader in hair care and styling, CHI is your go-to name for salon results at home. While CHI offers a variety of designs (and fun colors!) to choose from, the brand’s G2 Ceramic and Titanium model is what caught our eye when researching the best hair straightener. This hair straightener is packed with high-tech features and an upgraded, ergonomic design for the shiniest and straightest do’ you’ve ever seen!
This is a long review, but I want to be thorough, especially for the natural girls out there because I feel like reviews aren't specific enough for products for our hair! So far, it's definitely worth the $50. Here is a little info about myself and my hair, and my pros and cons are listed below: I am black, with natural, 4c hair and this straightener is one of the best I've had. I really wanted a steam straightener because I used to use the Chi religiously, but that severely damaged my hair. Now, I rarely use heat on my hair, and I don't plan on using this straightener more than once every 2 or 3 months. I've only used it once; I washed my hair, combed it out in the shower, put in moisturizer and heat protectant, blew it out, and then used the straightener.

Titanium is a lightweight metal that heats up very quickly and can hold high heat at a consistent temperature. This material is ideal for those who have thick, curly, or natural hair that can be more difficult to straighten. Since it's lighter than ceramic, it also makes for a lighter hair straightener overall, which means less arm strain as you're taming your mane. As someone who has very thick hair, I can attest — Any feature that can make styling easier and faster is a plus.
If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.

This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!


“I’m a licensed hairdresser and I’ve used many hair straighteners, including Chi and Paul Mitchell. They work, but my hair is so thick that it takes me at least 30 to 40 minutes to properly smooth my hair. This is the absolute best hair straightener I have ever used. It straightened my hair in ten minutes (no joke). I’m extremely pleased and shocked. Looking to purchase a second one to have on hand for the future.”


Coming in at a close second, the CHI G2 Ceramic and Titanium Flat Iron is our second editor’s choice as the best hair straightener on the market today – featuring fool-proof and color-coded temperatures for easy straightening or who just wants to protect their luscious locks. We also love the digital display that is featured on the CHI G2 model along with its combination ceramic and titanium design for optimal shine!
【STEAM TECHNOLOGY】Creative Idea: Vapor, smoothes your hair during the styling process, adds moisture and gloss to your hair. NO MORE FUZZY! Please note that, the steam will only comes out when you clamp on the flat iron. if there are no steam comes out, please check if you have TURN ON the STEAM BUTTON and refer to the user manual of the "STEAM RELEASE SETTING" for reference if needed. Plese note that ONLY WATER could be added to the water tank,NO OIL or other liquid added.
When you are looking for hair straighteners, flat irons are a popular option. Titanium, silver, porcelain and ceramic flat irons offer different degrees of heat and protection for your hair. You can choose how long and wide you want the plates, and whether you want a normal size or mini flat iron for shorter hair or travel. In a big hurry to get out the door? No problem. Choose an instant heat and recovery straightener to speed up your hairstyling routine. Walgreens.com carries popular flat iron brands like Conair and CHI.
Smooth, silky hair that shines is possible with no appointment necessary – modern flat irons designed for home use let you style hair like a pro. Straighten, smooth, curl, wave, spiral, flip and bend hair with hair styling tools that give you the power. Express yourself and create new styles or maintain your hair as you wish; hair straighteners with ceramic plates reduce stress on hair and protect hair’s natural luster because they prevent hot spots and naturally emit ions that eliminate static and reduce frizz. Take control of your hair today.
Unlike the Bio Ionic’s handy digital temperature control, the Chi Air uses a small dial on the side of the tool that’s harder to read. The dial’s placement makes it not only more difficult to get an accurate reading, but also more prone to being hit by your hand and switching to a new temperature. That being said, most of our testers didn’t mind this minor inconvenience since they don’t expect to change the tool’s temperature often.

When we first took the Babyliss out of its box, we were impressed by its super thin design. And when we put it to the test, the tool lived up to our expectations. It felt light, like the Chi Air, and manageable when gliding through hair. Unlike the HSI which felt rickety and bulky, the Babyliss’ design was sleek and professional. It wins as the flat iron we’d expect to see in a high-end hair salon.


My daughter is natural with 4b/4c. Her hair is very thick plus she is tender-headed (sensitive to anyone doing her hair). I have purchased numerous of flat irons in the past but none has stood apart from the Furiden stream iron. I was quite surprised at the outcome. It was definitely worth the wait. I love the fact that it less damaging to her natural hair and it does the job well, even my friends were shocked with the results. Oh, the comb like on the flat iron was an awesome ideal. I strongly recommend this flat iron to all my natural sisters. My only regret that I did not take before and after pictures of her hair.
FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
×