I've owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! A lot of research was done before I made the decision to purchase this one, and I feel like it paid off; my previous straightener was 4 years old, so it was about time. I received this new one today before I got home for my lunch break, so I had to go ahead and bust it in ;) There really is no tugging at all on your hair - so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair, like it adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. I am a Caucasian, but my hair has always been coarse, wavy, dry and thick! This iron worked beautifully on my hair. 10/10 would recommend! If it doesn't work the same after a few months, I'll be sure to update my review. As of today, I'm very happy! :)
Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
At $230, the Bio Ionic is pricier than any of our top picks. But you get what you pay for. You can truly do with your hair whatever you desire — straight or curled — in one pass. And, if you’re worried about it breaking a few years after purchase, the Bio Ionic comes with a five-year warranty. By investing in a better-quality tool up front, you won’t have to replace your flat iron every couple of years. Plus, the Bio Ionic goes on sale every now and then, so it’s worth keeping your eye out for deals.
When you apply heat to your hair, which is not a living thing, you’re essentially cooking it. And, just like food, it’s easy to overdo it. Short of actually searing your hair, you still run the risk of drying out each strand, which can lead to breakage and split ends over time. Every head of hair is different, and each type of hair has an optimal flat-iron temperature. Some locks need extremely high temperatures to relax — coarse hair or those with kinky hair need 380 degrees F or above. Others need hardly any heat at all — fine or damaged hair should be good below 300 degrees.

Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

You wage an endless battle against frizz so your hair straightener is one of the most important tools in your bathroom. When it is time to upgrade to a more professional model or replace an old straightener that has seen better days, check out eBay. Easy search functions make it simple for you to find a ceramic hair straightener that fits your style and your budget. Many people prefer ceramic, titanium, or tourmaline plates, and some straighteners come with interchangeable plates in different materials or designs to create crimped or wavy looks. Pick up a mini hair straightener that is perfect for traveling, and you always look good no matter where you go. Many reliable sellers on eBay offer a vast inventory of straighteners in different colors, styles, and types. All you have to do is find the hair straightener that suits you and maybe pick up a spare, just in case.
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