Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

This BaBylissPRO porcelain ceramic straightening iron is made with porcelain ceramic, which distributes far-infrared heat evenly across the strands. Not only is it gentler and more healthy for your hair, but it can handle wide sections of hair at once because of its long barrel. The shape is rounded and sleek, so it’s ideal for curling, and it won’t catch or knot while you’re curling.
If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.

Heat stylers, such as flat irons, get a bad rap for singeing hair beyond repair, but that doesn't have to be the case. The key to preserving your hair's health while using these hot tools is passing a quality straightener over heat-protected strands without letting the heat sit on one spot too long. Speaking of stellar straighteners, here are 11 of our top picks, ya know, if you're looking to upgrade yours.

Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:

If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.
The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.
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