Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.
Nearly 21,000 people gave this flat iron a five-star review on Amazon. If they factored price into that rating, then I agree. For less than $60 it’s pretty spectacular, but it doesn’t beat the fancier ones in terms of performance. The temperature automatically drops after 15 minutes of use. And while it’s easy to adjust that, it is also slightly inconvenient.
The contents of the box included warranty information. There was no user manual which could have provided information on the items above and would answer many of the frustrations voiced by reviewers here. Overall, I feel this flat iron is a great value. I hope Xtava plans to make a 1" infrared flat iron. That is a product I would be very interested in!
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.

EDITOR’S CHOICE: CHI has and always will be a powerhouse brand in the hair straightener industry, and the company’s new G2 Ceramic and Titanium Flat Iron is no exception! Packed with ceramic and titanium technology, this hair straightener was designed to give you silky, shiny styles without snags. We also love its easy-to-read, color-coded temperature settings, so you know the temperatures that you are using at any given time!


"Unite Pro Tools Flat Iron is an easy-to-use, low maintenance iron," says Chris Dylan. Dylan works with Kylie Jenner so finding an easy-to-use tool is a must when you’re helping someone go from a platinum blonde bob to jet black floor length extensions. in a span of a week. He notes that with a fast-heating iron and beveled edges, it creates soft waves and has a great temperature gauge that keeps you firmly in control of the heat.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.
I've owned a Chi flat iron and I love this one much better! It heats up in 10 seconds and I like the dial that lights up on the side with the LED lights . You can see temperature settings easily because it's lighted. The ceramic plates on this iron definitely makes this a "one" pass straightener. It also is cylindrical so it curls your hair as well. I have very thick hair so I use the full 450 degrees.
While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
The plate material you choose can also make a big difference on your style results. Ceramic, titanium, and tourmaline are the most common terms you'll come across. Ceramic plates hold heat well and provide even heat distribution, preventing any hot spots on the plates can cause damage. Ceramic is especially effective for fine hair that can be especially vulnerable to heat damage. While many hair straighteners have ceramic coated plates, plates made entirely from this material are more effective, as this coating can wear off over time. Tourmaline is a gemstone, but when crushed and used to coat the plates of a hair straightener, it has properties and results similar to ceramic plates.
As you discover the beauty of straight styles, you'll want to find the best hair straightener that won't compromise your hair and caters to your hair type. Achieve optimal results through the reliable performance, quality, and design of NuMe professional styling tools. The gentle heating of far infrared technology and negative ion-producing, 100 percent pure, tourmaline ceramic plates reveal the conscious and authentic design of NuMe hair straighteners. 

In its online store, Gama will find a vast assortment of hair straighteners, created from over 40 years of experience in the industry! Over the years, we have continued to improve the quality and user experience for our straighteners and to design and build innovative technologies that are unique on the marketplace and genuine turning points compared to the past. Today, they give you the possibility to choose the hair iron you like best and that best suits your needs in a truly extensive range, from professional quality hair straighteners to other tools for hassle-free, immediate style results. In our online shop you will find ceramic straighteners, titanium straighteners, and tourmaline straighteners, each recommended for specific needs; ionic straighteners to remove frizz. You can choose hair straighteners, hair curlers, as well as wavers and crimpers. Do you like to change styles but with a single styler? The straightener and curler is the one for you! Do you travel a lot and need a mini straightener that takes up little space and can be used abroad with no problem? We have a full line of travel straighteners, complete with universal voltage that could become your essential styling allies. Our straighteners have been designed not only to satisfy your style needs but also to protect and improve the health of your hair. This is possible thanks to the technology that lets you reduce hair exposure to heat to a minimum, strengthening and revitalising it. With Gama straighteners you can create fantastic styles while you also improve the wellbeing of your hair!
Whether you have particularly curly hair or thick locks, this T3 hair straightener is designed to leave you with a shiny finish in a fraction of the time of other hair straighteners on the market today. Specifically, the T3’s smart SinglePass technology maintains consistent heat throughout the entire plate to straighten all hair types with one glide.

4. The button placement is very similar to the Remington flat iron. When the iron is powered on, quickly press the power button 2 times and a small lock icon will appear on the digital indicator under the Fahrenheit symbol. When the lock icon is visible you cannot change the temp or turn it off by accidentally pressing the buttons. To unlock, quickly press the power button 2 times again and the lock icon will disappear.


Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
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