FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!
That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!

I've owned a Chi flat iron and I love this one much better! It heats up in 10 seconds and I like the dial that lights up on the side with the LED lights . You can see temperature settings easily because it's lighted. The ceramic plates on this iron definitely makes this a "one" pass straightener. It also is cylindrical so it curls your hair as well. I have very thick hair so I use the full 450 degrees.


Automatic shutoff isn’t a feature we included in our criteria since people have varying opinions about it, but we liked that the Chi Elite has this. Especially for new users who might forget to turn off their flat irons. Like the Chi Air, the Chi Elite will shut off after one hour. However, if you’re working with kinky hair, auto shutoff may be a problem. Traditionally this hair type will take longer to straighten due to detangling and the fragility of the hair.
If you’re looking for an affordable mid-grade hair straightener that offers tremendous value, you can’t go wrong with the HSI Professional Digital Ceramic Flat Iron with Tourmaline. With a quick heat-up, digital LCD temperature control, and solid ceramic plates infused with tourmaline, you can straighten type 3 hair – and some type 4 hair – with ease.
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
The plates in this techy tool house an internal microchip that constantly measures and maintains an even temperature. With no random hot or cold spots, you'll get smoother, straighter, strands in fewer passes. (Spoiler alert: Fewer passes equal less damage). Adjustable temperature settings — from 260 to 410 degrees — make this ideal for any and every hair texture.
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