Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.

The digital interface accurately displays the fully adjustable temperature setting from 170 degrees to 450 degrees Fahrenheit, providing optimal performance for any hair type. The floating plates with curved edges continuously adjust the tension and angle of the plates to avoid snagging your hair so that you have full flexibility when creating sleek, wavy or curly styles.
“Infrared is so beneficial being that the wavelengths are longer and can penetrate deeper into the cuticle heating the hair from the inside out, keeping your hair's own natural moisture, leaving the hair smooth (and) shiny and keeping it extremely healthy, versus other conventional styling tools that actually pull moisture out of the hair, leaving the hair dry, brittle, dull and damaged,” said hair expert and stylist Gina Rivera.
“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
This flat iron is amazing! I have natural curly hair, and I live where it's humid a good majority of the year. This flat iron is good enough to keep my hair straight for a few days. That's with using products like hairspray, dry shampoo etc. I've been using this for about a month, 3-4 days a week, and haven't noticed any heat damage. That's always a plus. I'd say this was a good buy!

This is an absolute MUST HAVE for anyone with natural black hair. We talked earlier about how dangerous low-end flat irons can be for anyone with type 3 or type 4 hair, and this is precisely why. If you fit into those hair types, any straightener without an adjustable temperature control is likely to be way too hot for your hair to handle – especially for long-term use.


This straightener is a miracle worker! African-American women with extremely coarse hair consider this tool a godsend. Thanks to 5-inch extended plates, faster and more efficient straightening is finally possible, especially for those mornings when you’re in a rush. If you want a hair tool that can help you with styling details, this BaByliss PRO is a very good solution.
Anyone with naturally curly knows that the trick to keeping your curls looking their finest is all about moisture. Whether you’re hoping to sport a straightened style for an evening or two, or just to polish your existing curls, a great hair straightener can help you get the look you’ve always wanted without causing permanent damage to your precious curls! When shopping for the perfect hair straightener for your curly hair, you’ll want to keep the following in mind:

For those with thick hair, the idea of "quick styling" often feels like an impossible dream. It's usually easier to use the "throw it up and go" technique to get out the door in time. However, straight, sleek hair doesn't have to be a luxury reserved for those with fine hair, especially when you have a styling tool designed to tackle even the thickest, curliest hair like the Xtava Pro.
The contents of the box included warranty information. There was no user manual which could have provided information on the items above and would answer many of the frustrations voiced by reviewers here. Overall, I feel this flat iron is a great value. I hope Xtava plans to make a 1" infrared flat iron. That is a product I would be very interested in!
There are many alternatives if you are looking for hair straighteners. You can use a tool such as a hair straightening or flat iron, you can try chemical perms and straighteners or you can attempt natural methods. Whether you're looking for permanent hair straightening or just want a treatment such as a serum, there are plenty of options for you to choose from at Walgreens.com.
“I bought the HSI titanium tourmaline ionic flat iron and I was so impressed with it. It glides so smoothly down the hair without any tugs! The digital display screen lets me adjust the temperature without any problems, it heats up fast, and I love that it comes with a pretty purple pouch, glove, and argan-oil serum. I also own the digital HSI ceramic ionic flat iron from 2013, and it’s still going strong, but I do like the titanium iron better, and I see myself using for it for years to come. It leaves my hair shiny and soft!”
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
Straightening irons, straighteners, or flat irons work by breaking down the positive hydrogen bonds found in the hair's cortex, which cause hair to open, bend and become curly. Once the bonds are broken, hair is prevented from holding its original, natural form, though the hydrogen bonds can re-form if exposed to moisture.[2] Straightening irons use mainly ceramic material for their plates. Low-end straighteners use a single layer of ceramic coating on the plates, whereas high-end straighteners use multiple layers or even 100% ceramic material. Some straightening irons are fitted with an automatic shut off feature to prevent fire accidents.
Flat irons come in a variety of materials, but some of the most popular include ceramic and titanium. JCPenney also carries a few flat irons made with tourmaline, a rare metal that is typically found in salon-quality flat irons. Some brands even have very large plates that can straighten quite a lot of hair in one movement. At JCPenney, you can also find options that come in smaller sizes to focus on styling and textured curling, as well as irons with curved plates. In addition, JCPenney shoppers can find flat irons with digital or analog capabilities. Many of JCPenney's products are manufactured with ionic technology, which helps reduce frizz and adds moisture. Whether you're shopping for a heavy-duty flat iron or a travel iron for a trip, be sure to make the most of your budget by shopping at JCPenney.

While you might think that a hair iron is only necessary to straighten curly hair, a hair iron is actually a great tool for styling straight hair. A flat ceramic flat iron can help smooth away flyaways and a add sleek shine to your hair. You can also use a flat iron to shape straight hair, and you can use it near your scalp to add volume to limp hair.


Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
Aside from ionic and infrared technologies the Bio Ionic Onepass Straightening Iron has something that is entirely new to me: silicon covered plates. They get the hair more in order when you’re straightening, save you a lot of time and reduce the amount of heat that you need. This one is great for African American hair, but I already selected the xtava Pro Satin for that because it’s more affordable.
That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!
Once you get over the sticker shock, you'll see just how revolutionary this tool is. It's not a traditional flat iron by any means, but one of the attachments called the "firm smoothing brush" can be used to straighten and smooth frizz in coarse, thick hair. Best part? It works on damp hair, so you're cutting down on the time it takes to get ready as well.
In addition to its sweet settings and versatility, this hair straightener is also super lightweight and features thin, 1-inch plates to save precious real estate on your bathroom counter or inside your vanity cabinet! The BaByliss Pro Nano Titanium Straightening Iron is ideal for anyone with a tiny bathroom (or multiple roommates!) and who wants the results of larger hair straighteners without the added weight or storage space.

So this Steam Straightener worked wonderfully! Now i have Thick, Curly Hair not wavy but so thick and curly that I am unable to run my fingers through my hair. So tried the heat setting at 300 and nope that did not work. Gradually increased the setting and as i suspected 450 did the e job. Now i used with my hair wet as i washed and wanted to try this right away . It took about 6-8 to get the entire length of my hair which is long to center of my back to get hair completely straight with frizz or curls. I was so amazed my hair was soft and had a nice shine. I definitely recommend as this did indeed worked faster than my blowing out my hair and then using a ceramic straightener. Will be testing on the rest of my family as they want to see how their hair will stand up to the test. Trust me ladies this worked great on my hair!!
This Amazon reviewer dubbed it the "perfect travel tool" that straightens their hair just as effectively as a normal sized hair straightener and they like that it automatically changes voltage so you don't have to worry about doing so manually. Reviewer Lynn B. writes on Ulta that she loves how quickly it heats up, and how she can easily pack it away right after use thanks to the heat-resistant carrying case it comes with.
Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands: SunGlitz®, CHI® and BioSilk®. The company was founded in 1986 by Farouk Shami a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”.
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I've owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! A lot of research was done before I made the decision to purchase this one, and I feel like it paid off; my previous straightener was 4 years old, so it was about time. I received this new one today before I got home for my lunch break, so I had to go ahead and bust it in ;) There really is no tugging at all on your hair - so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair, like it adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. I am a Caucasian, but my hair has always been coarse, wavy, dry and thick! This iron worked beautifully on my hair. 10/10 would recommend! If it doesn't work the same after a few months, I'll be sure to update my review. As of today, I'm very happy! :)

Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.


If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
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