Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Our two testers with kinky and thick hair loved the Chi Air Expert Classic Tourmaline Ceramic Flat Iron. In fact, it was each of their top picks, with the Bio Ionic coming in second. The Chi Air reaches 410 degrees F, which is definitely hot enough for thicker and curlier hair types. The speed at which the tool worked was surprising considering the kinkiness and thickness of both testers’ hair. One tester with long, curly hair had to leave early for an event and needed to finish styling. The Chi Air moved through her hair quickly, giving her time to spare. And, even at 410 degrees, our testers didn’t feel like their hair was being fried or that the heat burned their heads. In fact, they complimented how soft it made their hair feel and how comfortable it was to use, unlike the NuMe Megastar which snagged a lot or the HSI Professional Glider which felt hot against their scalps. As one tester said, “Chi is killing it.”

My daughter is natural with 4b/4c. Her hair is very thick plus she is tender-headed (sensitive to anyone doing her hair). I have purchased numerous of flat irons in the past but none has stood apart from the Furiden stream iron. I was quite surprised at the outcome. It was definitely worth the wait. I love the fact that it less damaging to her natural hair and it does the job well, even my friends were shocked with the results. Oh, the comb like on the flat iron was an awesome ideal. I strongly recommend this flat iron to all my natural sisters. My only regret that I did not take before and after pictures of her hair.


The plate material you choose can also make a big difference on your style results. Ceramic, titanium, and tourmaline are the most common terms you'll come across. Ceramic plates hold heat well and provide even heat distribution, preventing any hot spots on the plates can cause damage. Ceramic is especially effective for fine hair that can be especially vulnerable to heat damage. While many hair straighteners have ceramic coated plates, plates made entirely from this material are more effective, as this coating can wear off over time. Tourmaline is a gemstone, but when crushed and used to coat the plates of a hair straightener, it has properties and results similar to ceramic plates.


When you feel like it’s time for straight, shiny locks, we’ve got your back. Our flat irons are so well-designed and powerful they can straighten even the curliest of hair. Our selection of hair straighteners also come in a variety of sizes, colors and shapes, and some even include thermal bags or travel containers so the flat iron is protected. Many of our irons also include a warranty to guarantee that the electronic components are functional for years to come. Depending on how long or short your hair is, or the type of styles you seek, you will need to select a style that best suits your styling needs. For instance, a 1.5-inch iron works best on medium to long hair, while 1-inch irons are typically made for shorter hair.
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
FHI’s rounded edge allows you to easily curl or add waves without much effort. It’s almost as small as a travel flat iron, and I love that it straightens even the poofiest sections with just a single pass. But don’t just take my word for it, listen to Beyoncé (via InStyle): “I’m crazy about it! I can’t live without my flatiron! It takes me about an hour to do my hair, and the only time I don’t is when I’m on vacation.”
Negative ions have been a longtime fan favorite in the hair care industry, and it is no surprise that this same technology would appear in our top picks for the best hair straightener. Negative ions have been found to reduce static and frizz while locking in moisture, and the same goes for your hair when you use the CHI Air Expert Classic Tourmaline Ceramic Flat Iron!
There are 25 heat settings (200 °f-450 °f) that are digitally controlled. It heats up to 450 degrees almost in an instant, making it a perfect solution for maintaining keratin treatments. You can use it without the infrared lights and still get great results, but when you turn them on, you will not believe the change in your hair quality, that will be visible immediately.

Titanium is a lightweight metal that heats up very quickly and can hold high heat at a consistent temperature. This material is ideal for those who have thick, curly, or natural hair that can be more difficult to straighten. Since it's lighter than ceramic, it also makes for a lighter hair straightener overall, which means less arm strain as you're taming your mane. As someone who has very thick hair, I can attest — Any feature that can make styling easier and faster is a plus.
I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.
It comes with the most advanced heating element in this industry. Using a digital display, you can adjust temperature from 280F to 450F. This means that you can use it to style fine or very fragile hair as well as very thick and coarse. This is the model that is often recommended for women that have hair that is hard to straighten and difficult to keep straight. So if lower heats do not work for you, use the highest setting, and get pin straight results, like glass.

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The Chi Elite Flat Iron has all the features Chi flat irons are known for. Like the Chi Air, it comes with a one-hour shut off and temperature dial to ensure you’re getting the correct heat. It also worked across all hair types and was specifically good on kinky, curly and thick hair. One of our testers even said it “work[ed] better than the Babyliss” and that styling her own hair with it was “not as uncomfortable.”
Featuring the same 1.25-inch plates CHI users have loved for years, the new CHI G2 Ceramic and Titanium Flat Iron make it easier to style longer hair! If you’ve ever tried to use a non-professional hair straightener on your hair, then you know just how quickly the process can become a literal pain! From hand strain to sore wrists and arms, most hair straighteners stick to old adage of “beauty is pain.”
When you see the perfect hairstyle, whether it's curly, wavy or straight, you want a professional styling tool that can help you try a little bit of everything. NuMe hair straighteners can do just that with a cascade of features that offers your hair just the right amount of TLC. Take your time when you style these tourmaline ceramic and professional titanium hair straighteners, to reveal your shiniest, healthiest looking mane yet. 
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By-and-large, most people with natural hair have some variation of type 3 or type 4 – which is exactly why low-end hair straighteners can be so dangerous. More curly natural black hair has a tendency to be more porous than other hair types. As a result, it can lose moisture easily and become damaged. With the wrong flat iron, this can lead to split ends and breakage after just a single use.
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
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