Nearly 21,000 people gave this flat iron a five-star review on Amazon. If they factored price into that rating, then I agree. For less than $60 it’s pretty spectacular, but it doesn’t beat the fancier ones in terms of performance. The temperature automatically drops after 15 minutes of use. And while it’s easy to adjust that, it is also slightly inconvenient.
While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.
If Gisele's mane meets your #hairgoals, consider this iron created by her stylist Harry Josh. The wider-than-usual 1.25 inch plates allow contact with a larger surface area in order to speed up styling time, and the quick-heating ceramic-titanium plates (it takes only 45 seconds to reach 400 degrees) abolish frizz and boost shine for model-worthy strands.
If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.

You're on your way to work with your perfectly styled hair, ready for that big client meeting…and suddenly you're not sure if you remembered to turn off your hair straightener. Cue the mind spiral where you imagine being responsible for your entire apartment building burned to the ground. We admit. it may be a bit dramatic, but it's definitely not a good feeling to start the day with.

Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
FHI’s rounded edge allows you to easily curl or add waves without much effort. It’s almost as small as a travel flat iron, and I love that it straightens even the poofiest sections with just a single pass. But don’t just take my word for it, listen to Beyoncé (via InStyle): “I’m crazy about it! I can’t live without my flatiron! It takes me about an hour to do my hair, and the only time I don’t is when I’m on vacation.”
Available with either ceramic plates (good for all hair types) or titanium ones (choice for curly, thick, and coarse textures), this innovative styler features touch sensor technology that lowers the heat when it's not being used, then automatically brings it back up to temp as soon as it's touched. Translation: No more waiting for your iron to heat up in between passes. Use it for smooth and sleek styles, or take advantage of the round brush-esque attachments to create more of a bouncy blowout effect.
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