FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 10 years, we' ve created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
Early hair straightening systems relied on harsh chemicals that tended to damage the hair. In the 1870s, the French hairdresser Marcel Grateau introduced heated metal hair care implements such as hot combs to straighten hair. Madame C.J. Walker used combs with wider teeth and popularized their use together with her system of chemical scalp preparation and straightening lotions. Her mentor Annie Malone is sometimes said to have patented the hot comb. Heated metal implements slide more easily through the hair, reducing damage and dryness. Women in the 1960s sometimes used clothing irons to straighten their hair.
If you're still not convinced, then ask yourself a question. Ask yourself how serious you are about your lifting. Decide for yourself, right here and right now, whether you're the kind of lifter GRAY HAIR AND BLACK IRON was written for. If you're not, that's fine. No hard feelings. I said at the beginning that GRAY HAIR AND BLACK IRON was written for a very small, very elite group of men and women. It's not mass-market stuff, and it's not for everyone. It's for deeply committed, deeply serious Iron Warriors - warriors who've been battling the iron for a very long time - and who intend to keep on fighting the fight for many years to come. So if that's NOT who you are, don't order the book.