The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
Can a single book add 10 - 20 -30 or even 40 more years to your lifting career? GRAY HAIR AND BLACK IRON may do exactly that! We won't know for sure for another 30 or 40 years - but anything that helps older lifters preserve and protect their joints, maintain their mobility and athleticism, avoid overtraining and reduce the risk of injuries may very well help you to keep lifting for a very long time - and if you're like me, that means the information in the book is literally priceless. And at $34.95 plus shipping, that makes GRAY HAIR AND BLACK IRON the bargain of the year.
In addition to its sweet settings and versatility, this hair straightener is also super lightweight and features thin, 1-inch plates to save precious real estate on your bathroom counter or inside your vanity cabinet! The BaByliss Pro Nano Titanium Straightening Iron is ideal for anyone with a tiny bathroom (or multiple roommates!) and who wants the results of larger hair straighteners without the added weight or storage space.
For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
FHI’s rounded edge allows you to easily curl or add waves without much effort. It’s almost as small as a travel flat iron, and I love that it straightens even the poofiest sections with just a single pass. But don’t just take my word for it, listen to Beyoncé (via InStyle): “I’m crazy about it! I can’t live without my flatiron! It takes me about an hour to do my hair, and the only time I don’t is when I’m on vacation.”

Not sure which temperature setting is right for your hair? We recommend starting slow and building up to higher heat settings gradually. Not only will you be able to perfectly identify the optimal heat setting for your hair, but you will also avoid overheating. After all, very few of us actually need upwards of 400° F to see the salon results we’ve always wanted!
With well over 25,000 reviews, the HSI Professional Ceramic Tourmaline Ionic Flat Iron is one of the best straightening irons you can get, but because of its thin build and rounded plates, you can also use it to curl your hair. It’s got solid ceramic plates to reduce damage, evenly heat hair, and promote shine, and if you’re a traveler, it’s got a dual voltage that can be used anywhere in the world.
With ceramic tourmaline technology, floating plates, and an extremely wide range of temperatures, the Berta Professional tourmaline ceramic flat iron is great for this type of job. It’s also got an elongated body so hair doesn’t slip off the end while you’re styling, and reviewers are saying things like, “I got the hair straightener to curl my hair and it does a great job. My hair never holds a curl but this flat iron did the trick.”
While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
I've used this product once as soon as I purchased it. I read really good reviews about it and since I already own an xtava blowdrier, which I LOVE, I decided to give this flat iron a shot. It is amazing. It heats up very quickly and Its really good for thick natural hair, which is the kind of hair I have. I first washed my hair and the blow dried it with the xtava blow drier using a comb attachment on it, and then I used the flat iron. I've uploaded pictures from the before, during, and the after product. I recommend it for natural
When we first took the Babyliss out of its box, we were impressed by its super thin design. And when we put it to the test, the tool lived up to our expectations. It felt light, like the Chi Air, and manageable when gliding through hair. Unlike the HSI which felt rickety and bulky, the Babyliss’ design was sleek and professional. It wins as the flat iron we’d expect to see in a high-end hair salon.
"Unite Pro Tools Flat Iron is an easy-to-use, low maintenance iron," says Chris Dylan. Dylan works with Kylie Jenner so finding an easy-to-use tool is a must when you’re helping someone go from a platinum blonde bob to jet black floor length extensions. in a span of a week. He notes that with a fast-heating iron and beveled edges, it creates soft waves and has a great temperature gauge that keeps you firmly in control of the heat.

Straightening irons, straighteners, or flat irons work by breaking down the positive hydrogen bonds found in the hair's cortex, which cause hair to open, bend and become curly. Once the bonds are broken, hair is prevented from holding its original, natural form, though the hydrogen bonds can re-form if exposed to moisture.[2] Straightening irons use mainly ceramic material for their plates. Low-end straighteners use a single layer of ceramic coating on the plates, whereas high-end straighteners use multiple layers or even 100% ceramic material. Some straightening irons are fitted with an automatic shut off feature to prevent fire accidents.
If you have trouble remembering to unplug your flat iron before heading out, you’ll appreciate the Chi Air’s one-hour automatic shutoff. Since people have preferences regarding auto shutoff this wasn’t a criteria for us, but our testers thought it was helpful. One tester said she often leaves her flat iron on in the morning and invested in a timed switch to make sure it’s off. So if you’re forgetful when it comes to turning off your tools, then auto shutoff might be an important feature for you.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

Smooth, silky hair that shines is possible with no appointment necessary – modern flat irons designed for home use let you style hair like a pro. Straighten, smooth, curl, wave, spiral, flip and bend hair with hair styling tools that give you the power. Express yourself and create new styles or maintain your hair as you wish; hair straighteners with ceramic plates reduce stress on hair and protect hair’s natural luster because they prevent hot spots and naturally emit ions that eliminate static and reduce frizz. Take control of your hair today.
【STEAM TECHNOLOGY】Creative Idea: Vapor, smoothes your hair during the styling process, adds moisture and gloss to your hair. NO MORE FUZZY! Please note that, the steam will only comes out when you clamp on the flat iron. if there are no steam comes out, please check if you have TURN ON the STEAM BUTTON and refer to the user manual of the "STEAM RELEASE SETTING" for reference if needed. Plese note that ONLY WATER could be added to the water tank,NO OIL or other liquid added.
【STEAM TECHNOLOGY】Creative Idea: Vapor, smoothes your hair during the styling process, adds moisture and gloss to your hair. NO MORE FUZZY! Please note that, the steam will only comes out when you clamp on the flat iron. if there are no steam comes out, please check if you have TURN ON the STEAM BUTTON and refer to the user manual of the "STEAM RELEASE SETTING" for reference if needed. Plese note that ONLY WATER could be added to the water tank,NO OIL or other liquid added.
There’s no use cramming a bunch of hair between two hot plates if not all of it will actually get ironed. Making small sections is annoying, sure, but if you try to iron too much at once, it won’t work and you’ll end up going back over the hair multiple times anyway, which can cause damage. This is especially important for those with kinky or tightly coiled hair. If you don’t section your hair, your flat iron won’t work the way you want it to.
Features like this prove that hair straighteners really have come a long way over the last decade, and the LumaBella Keratin Duel Touch Hair Straightener certainly doesn’t disappoint in this regard! When the terror of hair damage is removed from everyday straightening, there’s no limit to the styles you can create with a hair straightener like this making this an ideal choice for novice and expert stylists alike!
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