Though it looks high tech with an LCD screen, this budget-friendly straightener has impressed Amazon reviewers everywhere. "I have very thick curly/wavy hair and in a matter of 45 minutes my hair was the straightest I’ve ever been able to get it by doing my hair on my own," wrote one reviewer from Florida, who said her straight hair managed to endure the state's humid climate.


With ceramic tourmaline technology, floating plates, and an extremely wide range of temperatures, the Berta Professional tourmaline ceramic flat iron is great for this type of job. It’s also got an elongated body so hair doesn’t slip off the end while you’re styling, and reviewers are saying things like, “I got the hair straightener to curl my hair and it does a great job. My hair never holds a curl but this flat iron did the trick.”
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands: SunGlitz®, CHI® and BioSilk®. The company was founded in 1986 by Farouk Shami a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”.
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!

The plates in this techy tool house an internal microchip that constantly measures and maintains an even temperature. With no random hot or cold spots, you'll get smoother, straighter, strands in fewer passes. (Spoiler alert: Fewer passes equal less damage). Adjustable temperature settings — from 260 to 410 degrees — make this ideal for any and every hair texture.
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