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FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 10 years, we' ve created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.

The question is, does it live up to all the hype? There are more than 30,000 reviews on Amazon, 70% of these reviews give a 5-star rating, and 14% give a 4-star rating. According to the numbers, the HSI Professional truly is a high-quality product that is well-deserving of the attention it's been given. Buyers love how quickly the HSI Professional heats up, what it does for their hair, and how easy it is to use— even on short hair.
Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.

Not sure which temperature setting is right for your hair? We recommend starting slow and building up to higher heat settings gradually. Not only will you be able to perfectly identify the optimal heat setting for your hair, but you will also avoid overheating. After all, very few of us actually need upwards of 400° F to see the salon results we’ve always wanted!


Try first flat ironing your hair from the roots on the lowest temperature on your flat iron, and straighten your hair normally. When you are comfortable with the way that you are straightening your hair, then you can start straightening your hair with the temperature that you would normally straighten your hair, but don't forget to use a heat protection spray so that you don"t damage your hair.
The last time I used a legitimate curling iron, I was getting ready for my eighth grade Halloween dance. This is not an exaggeration. I’ve been using a flat iron to curl my hair since the very day I learned how. One of my closest beauty-savvy friends showed me the basics, I begged my mom for a great straightener that curls hair, and I perfected the skill by watching flat iron curling tutorials on YouTube. Yeah, there’s a slight learning curve, but once you know how to use a straightener to get curls, you’ll never go back to curling irons again. No clips, no burns, no need for gloves, and one tool covers all your bases.
If your hair is plagued by tangles and knots on a regular basis (even in between straightening!), try switching your hairbrush out for a wide-toothed comb! The added space in between the teeth gently separately knots and tangles without the painful “Ouch!” with each stroke. If that still isn’t enough to tame your stubborn tresses, try a wet brush! These brushes are specially designed to work through knotted, wet hair without any tugging or pulling.
There are a few downsides to the BaBylissPro Mini. For those with longer hair, it may take a little more time to straighten than it would with a normal-sized straightener. It also lacks the 360-degree swivel cord and automatic shut-off found in most full-size hair straighteners. However, these downsides can be overlooked when taking the other features into consideration, like its lightweight, compact size and the fact that it can still hold the same temperatures as a full-sized hair straightener.

Given its tiny stature, it is no surprise that the BaByliss Pro Nano Titanium Straightening Iron is ideal for users with short or medium hair lengths. Unlike the more industrial models we reviewed that are designed for longer or thicker hair, this BaByliss hair straightener is small and light enough to polish off a short bob or shoulder-length style in no time.
Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!
For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
My daughter is natural with 4b/4c. Her hair is very thick plus she is tender-headed (sensitive to anyone doing her hair). I have purchased numerous of flat irons in the past but none has stood apart from the Furiden stream iron. I was quite surprised at the outcome. It was definitely worth the wait. I love the fact that it less damaging to her natural hair and it does the job well, even my friends were shocked with the results. Oh, the comb like on the flat iron was an awesome ideal. I strongly recommend this flat iron to all my natural sisters. My only regret that I did not take before and after pictures of her hair.
PROFESSIONAL SALON QUALITY: 360° swivel 8ft cord prevents tangling and allows flexibility - perfect for professional salon use. The Hair Glider also features automatic safety shut off after 1 hour of inactivity. Dual Voltage make is perfet for travel. Pure Black Magic worry free! Order today and get your hair perfectly straight, shiny and manageable!
But if you ARE one of the rare breed - one of the Iron Game elite - one of the small number of men and women who have been lifting hard and heavy for as long as you can remember -- then do yourself a big favor - hit the ORDER button and reserve your copy of GRAY HAIR AND BLACK IRON right now! Because the sooner you're holding it in your hands, the sooner you'll be on your way to the best and most effective workouts that you or any other older lifter ever imagined.
Unlike the Bio Ionic’s handy digital temperature control, the Chi Air uses a small dial on the side of the tool that’s harder to read. The dial’s placement makes it not only more difficult to get an accurate reading, but also more prone to being hit by your hand and switching to a new temperature. That being said, most of our testers didn’t mind this minor inconvenience since they don’t expect to change the tool’s temperature often.
Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!

“I bought the HSI titanium tourmaline ionic flat iron and I was so impressed with it. It glides so smoothly down the hair without any tugs! The digital display screen lets me adjust the temperature without any problems, it heats up fast, and I love that it comes with a pretty purple pouch, glove, and argan-oil serum. I also own the digital HSI ceramic ionic flat iron from 2013, and it’s still going strong, but I do like the titanium iron better, and I see myself using for it for years to come. It leaves my hair shiny and soft!”
With ceramic tourmaline technology, floating plates, and an extremely wide range of temperatures, the Berta Professional tourmaline ceramic flat iron is great for this type of job. It’s also got an elongated body so hair doesn’t slip off the end while you’re styling, and reviewers are saying things like, “I got the hair straightener to curl my hair and it does a great job. My hair never holds a curl but this flat iron did the trick.”
The Lanxim ceramic tourmaline argan oil flat iron is a great option for this type of style because it’s got one inch plates that have advanced infrared heat technology, an adjustable temperature that lets you personalize the heat levels to your hair, and a swivel cord that won’t get tangled. The floating plates are also infused with argan oil to keep your curls soft and healthy.
It has settings for different amounts of heat needed to straighten various types of hair. You should not use the highest setting unless your hair is very unruly with lost of natural oil. It is a well known fact that some straighteners can leave your hair hard and flat. This will never happen with model. Your hair will not get “cooked” even with daily use.
Titanium is a lightweight metal that heats up very quickly and can hold high heat at a consistent temperature. This material is ideal for those who have thick, curly, or natural hair that can be more difficult to straighten. Since it's lighter than ceramic, it also makes for a lighter hair straightener overall, which means less arm strain as you're taming your mane. As someone who has very thick hair, I can attest — Any feature that can make styling easier and faster is a plus.

Working in sections, curl your hair. Using just the wand (and not the clamp at the bottom of the wand that "holds" the hair as it curls), wrap your section of hair around the barrel. Be sure not to overlap your hair, as this will reduce heat and result in limp sections. Use your fingers to hold the edge of the section of hair close to the barrel without burning your hair. Doing this rather than using the clamp will prevent crimps in the curls.


When we first took the Babyliss out of its box, we were impressed by its super thin design. And when we put it to the test, the tool lived up to our expectations. It felt light, like the Chi Air, and manageable when gliding through hair. Unlike the HSI which felt rickety and bulky, the Babyliss’ design was sleek and professional. It wins as the flat iron we’d expect to see in a high-end hair salon.
If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.
At first, the Bio Ionic 10X Pro Styling Iron’s vibrating plates seemed gimmicky. But we were surprised at how effective they were when styling our hair. Our testers found the vibrating plates made straightening their hair go faster with virtually zero snagging. Engaging the vibration was also simple — click the power button and tap the plates together and you’re ready to go.

This is a long review, but I want to be thorough, especially for the natural girls out there because I feel like reviews aren't specific enough for products for our hair! So far, it's definitely worth the $50. Here is a little info about myself and my hair, and my pros and cons are listed below: I am black, with natural, 4c hair and this straightener is one of the best I've had. I really wanted a steam straightener because I used to use the Chi religiously, but that severely damaged my hair. Now, I rarely use heat on my hair, and I don't plan on using this straightener more than once every 2 or 3 months. I've only used it once; I washed my hair, combed it out in the shower, put in moisturizer and heat protectant, blew it out, and then used the straightener.
This lightweight mini straightener is easy to use and great if you love to travel and need to take your tools with you. It's so tiny and portable that it can fit into a carry-on bag, and it heats and is ready to use in only 30 seconds. It packs serious punch, though — its 100% ceramic plates generate six times more negative ions than regular irons for less heat damage and frizz.

Most buyers were happy with their purchase of the Xtava, loving how well it worked on their natural hair, how quickly it straightens and cuts down on style time, and the extra features like the heat resistant bag. Everyone should be able to have straight, sleek hair as a style option no matter their hair type, and it's well-designed styling tools like the Xtava Pro Satin that make it possible.
For those with thick hair, the idea of "quick styling" often feels like an impossible dream. It's usually easier to use the "throw it up and go" technique to get out the door in time. However, straight, sleek hair doesn't have to be a luxury reserved for those with fine hair, especially when you have a styling tool designed to tackle even the thickest, curliest hair like the Xtava Pro.

If you’re a hair straightening novice, you may be a little intimidated during the first few times you use your new flat iron. These feelings are totally normal (after all, you are putting 300+ degrees of heat right near your scalp!), but there is no need to worry. All you have to do is follow these simple steps and you will have the gorgeous, flowing hair you’ve always dreamt of in no time!
Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.

Dylan also loves this Karmin iron. "The plates are coated in tourmaline which helps for an easy glide," he says. Fighting frizz with infrared ions, Dylan suggests that it "makes this iron better for super coarse hair." Bonus points: it also has different voltage settings for international use. The jetsetter in you will be thankful as you globetrot glamorously.
Be sure to protect your hair against heat damage with Xtava’s Heat Protectant Spray every time you style. Not only does our heat protectant coat your hair with a lightweight layer of protection, but it also repairs hair from the inside-out with broccoli seed and Brazilian pequi oils to replenish moisture, restore shine, and infuse essential nutrients.

Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.


Do you have curly, dry hair? Thick, color-treated hair? Short, straight hair? Fine, kinky hair? Finding the right flat iron for you really depends on your hair type. Heat and plate types are an important factor in this. Your flat iron should reach and maintain the right temperature and be made from the plate material that works best for you. While most will work well on a variety of hair types, pay close attention to reviews from people with hair similar to yours (bonus points if they include before and after pictures).
This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!
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