Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

This lightweight mini straightener is easy to use and great if you love to travel and need to take your tools with you. It's so tiny and portable that it can fit into a carry-on bag, and it heats and is ready to use in only 30 seconds. It packs serious punch, though — its 100% ceramic plates generate six times more negative ions than regular irons for less heat damage and frizz.
“I’m a licensed hairdresser and I’ve used many hair straighteners, including Chi and Paul Mitchell. They work, but my hair is so thick that it takes me at least 30 to 40 minutes to properly smooth my hair. This is the absolute best hair straightener I have ever used. It straightened my hair in ten minutes (no joke). I’m extremely pleased and shocked. Looking to purchase a second one to have on hand for the future.”
The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.

If you have very thick, curly, or coarse hair, you may be wondering if xtava’s Infrared Flat Iron for hair can handle the job of hair straightening your locks - and we have good news for you. Our hair straightening iron has two key characteristics that equip it for the job: high, consistent, and even heat that can lock in your style and extra-wide, 2” floating plates that can handle a lot of volume.
Do you have curly, dry hair? Thick, color-treated hair? Short, straight hair? Fine, kinky hair? Finding the right flat iron for you really depends on your hair type. Heat and plate types are an important factor in this. Your flat iron should reach and maintain the right temperature and be made from the plate material that works best for you. While most will work well on a variety of hair types, pay close attention to reviews from people with hair similar to yours (bonus points if they include before and after pictures).

There’s no use cramming a bunch of hair between two hot plates if not all of it will actually get ironed. Making small sections is annoying, sure, but if you try to iron too much at once, it won’t work and you’ll end up going back over the hair multiple times anyway, which can cause damage. This is especially important for those with kinky or tightly coiled hair. If you don’t section your hair, your flat iron won’t work the way you want it to.
When you see the perfect hairstyle, whether it's curly, wavy or straight, you want a professional styling tool that can help you try a little bit of everything. NuMe hair straighteners can do just that with a cascade of features that offers your hair just the right amount of TLC. Take your time when you style these tourmaline ceramic and professional titanium hair straighteners, to reveal your shiniest, healthiest looking mane yet. 
Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!
HSI Professional is committed to delivering salon-quality styling tools and hair care products to consumers all over the world. All appliances are designed to hold up to salon and home use, while all hair care products are made in the USA using pure Argan Oil containing vitamins A, B, C and D. These hair products are specially created to replenish, reinvigorate, repair, and add shine and smoothness to you hair. Using high-quality ingredients and construction in the expanding product line, this brand is built for you and will continue to adapt around your feedback.
This BaBylissPRO porcelain ceramic straightening iron is made with porcelain ceramic, which distributes far-infrared heat evenly across the strands. Not only is it gentler and more healthy for your hair, but it can handle wide sections of hair at once because of its long barrel. The shape is rounded and sleek, so it’s ideal for curling, and it won’t catch or knot while you’re curling.
While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.
The curling iron can also have either a spring-loaded, Marcel, or clipless handle. Spring-loaded handles are the most popular and use a spring to work the barrel's clamp. When using a Marcel handle, one applies his or her own pressure to the clamp. Clipless wands have no clamp, and the user simply wraps hair around a rod. Most clipless curling irons come with a Kevlar glove to avoid burns.
A few swipes from a professional hair straightener can finish off a high ponytail, restore life to split ends, and give your natural curls a relaxed look for a night or two. No matter what your natural hair type may be, there is a hair straightener as unique as the gorgeous locks on your head! Here are just a few of our favorite hairstyles that can be achieved using a professional hair straightener like the ones we’ve reviewed here:
The type of heat you use to style your hair makes a big difference in how healthy it will be. Our Xtava Pro-Satin Infrared Ceramic Flat Iron for Hair uses infrared heating technology, which heats hair from the inside out. Infrared technology is a game-changer for styling your hair because it allows heat to penetrate directly into the inner part of the hair strand, not just the outside layer. Infrared heating to the middle of the hair strand provides a more effective heat for styling and decreases damage to the outside of your hair. Infrared technology also stimulates negative ions in your hair that draw oils from the hair shaft to the surface; this helps lock in moisture and lock in your look, even in humid weather. Better heat = better hair health. Guess that’s not much of a secret after all, is it?
Be sure to protect your hair against heat damage with Xtava’s Heat Protectant Spray every time you style. Not only does our heat protectant coat your hair with a lightweight layer of protection, but it also repairs hair from the inside-out with broccoli seed and Brazilian pequi oils to replenish moisture, restore shine, and infuse essential nutrients.
Be sure to protect your hair against heat damage with Xtava’s Heat Protectant Spray every time you style. Not only does our heat protectant coat your hair with a lightweight layer of protection, but it also repairs hair from the inside-out with broccoli seed and Brazilian pequi oils to replenish moisture, restore shine, and infuse essential nutrients.
If being limited to only a handful of temperature settings isn’t really your cup of tea, look no further than the BaByliss Pro Nano Titanium Straightening Iron! This lightweight flat iron features a whopping 50 heat settings for hair types of all shapes, styles, textures, and colors making it one of the most versatile hair straighteners on our list.
So far I like this straightener. I haven't figured out the curling part of it but will be watching some videos next for that. Other than that it does a good job of straightening hair. I have super thick hair with natural ringlets. It usually takes multiple passes to get my hair soft and smooth. This one does a good job b/c it closes properly down on the hair and doesn't leave my hair looking crimped. The hair also doesn't get caught under the blades and rip out of my head like my last straightener. I haven't used the $200 one that is comparable with this one but I am super picky and this is a good straightener!!
Anyone with naturally curly knows that the trick to keeping your curls looking their finest is all about moisture. Whether you’re hoping to sport a straightened style for an evening or two, or just to polish your existing curls, a great hair straightener can help you get the look you’ve always wanted without causing permanent damage to your precious curls! When shopping for the perfect hair straightener for your curly hair, you’ll want to keep the following in mind:

I've owned a Chi flat iron and I love this one much better! It heats up in 10 seconds and I like the dial that lights up on the side with the LED lights . You can see temperature settings easily because it's lighted. The ceramic plates on this iron definitely makes this a "one" pass straightener. It also is cylindrical so it curls your hair as well. I have very thick hair so I use the full 450 degrees.
With well over 25,000 reviews, the HSI Professional Ceramic Tourmaline Ionic Flat Iron is one of the best straightening irons you can get, but because of its thin build and rounded plates, you can also use it to curl your hair. It’s got solid ceramic plates to reduce damage, evenly heat hair, and promote shine, and if you’re a traveler, it’s got a dual voltage that can be used anywhere in the world.
I'm 52-years old, and I've been training since I was 9-years old. That means that I know plenty about strength training, and plenty about the challenges faced by an older lifter. At age 52, I know and understand things I didn't know and understand at age 30 - or even at age 40 -- or age 45. GRAY HAIR AND BLACK IRON is the end-result of more than 52 years of living - and more than 43 years of physical training. It contains a lifetime of training experience - experience that you can use RIGHT NOW to train better, smarter and more efficiently than ever before.
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
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