Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
Nor does it speak to those of us who work long hours at our job - who support our families and who struggle with issues like how to pay the bills or how to put the kids through college - who have limited time and energy for training - and who are more interested in how to train for lifelong strength and health than in how to gain 30 pounds of muscle in six weeks.
When you see the perfect hairstyle, whether it's curly, wavy or straight, you want a professional styling tool that can help you try a little bit of everything. NuMe hair straighteners can do just that with a cascade of features that offers your hair just the right amount of TLC. Take your time when you style these tourmaline ceramic and professional titanium hair straighteners, to reveal your shiniest, healthiest looking mane yet. 
Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]
Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]

The Bio Ionic worked well on all of our testers’ hair, but it’s best on drier hair with a medium thickness. We spritzed testers’ hair with some keratin smoothing treatment, but the Bio Ionic did a lot of the heavy lifting to make our hair feel softer. The tool gets hot, but not too hot to grip, and it excels at creating the silky volume you want without making your hair pin-straight and flat. One tester put it perfectly: “[The Bio Ionic] is the Rumplestiltskin of hair straighteners. It’s turning straw into gold.”


This lesser-known brand made a great impression when it was available on Amazon (you can now buy it at TerresaBeauty.com), where the majority of reviewers gave it five stars. "It allows my hair to glide so smoothly through the plates, never snagging it," says one shopper. "I can straighten or curl with this straightener and it works great," says another.
Ceramic and electrical straighteners were introduced later, allowing adjustment of heat settings and straightener size. A ceramic hair straightener brush was patented in 2013.[6] Sharon Rabi released the first straightening brush in 2015 under the DAFNI brand name. The ceramic straightening brush has a larger surface area than a traditional flat iron.
Most reviewers on Ulta love the GHD Gold, praising how quickly it heats up, how it makes their hair feel, and how long this tool has lasted them. Some reviewers did feel that it was too expensive and didn't like the lack of control they had over the temperature setting. While those with very fine hair may find the 365-degree setting too hot, the lack of different settings, in this case, is to help prevent hair damage. The price is steeper than some, but it's also a straightener that's built to last, which helps justify the price.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

This iron is one the coolest tool I’ve ever used. It is a beautiful looking straightener with very high technology. With 50% more power and wider plates (1.5″), the T3 SinglePass X is specifically designed to straighten hard-to-manage hair, such as long, thick or coarse hair. Most importantly, it is designed to do the job fast – it straightens in a single glide!
If you’re looking for an affordable mid-grade hair straightener that offers tremendous value, you can’t go wrong with the HSI Professional Digital Ceramic Flat Iron with Tourmaline. With a quick heat-up, digital LCD temperature control, and solid ceramic plates infused with tourmaline, you can straighten type 3 hair – and some type 4 hair – with ease.

The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
Consider this the perfect flat iron for full hair. "It is great for thicker textures because it distributes heat evenly, allowing for less passes through the hair," explains stylist Lacy Redway. The plates "make it easier to straighten or curl longer hair lengths." Redway was responsible for  Tessa Thompson’s sleek ‘do on her past ELLE cover, so you know it’s top-notch.
This mini straightener is perfect for my bangs. I also used it to make some longer strands wavy by pulling it down at an angle. I bought it for travel abroad in Denmark since it has the dual voltage, but have only used it in the US so far. It heats up fast and makes my hair super smooth. And the free sample of conditioner smells soooo good and made my hair super soft!
With a maximum temperature of 450° F, the BaByliss Pro Nano Titanium Straightening Iron can really pack a punch despite its otherwise small frame. One thing to note though: these heat settings are not pre-set like the CHI G2 hair straightener we also reviewed, and you will need to play around with them to find the right temperature for your hair. This shouldn’t be a problem if you have a Saturday afternoon or two to kill, but may not be ideal for users that are looking for a flat iron with pre-recorded settings.

While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.


We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.
Bio Ionic One Pass Flat Iron, Hair Straightener is the fastest ever! Far Infrared allows for quick styling without damage. Bio Ceramic Heaters maintain constant heat. The OnePass Iron shows a true break-through in flat iron technology. It straightens hair in half the time compared to other irons. This is the professional’s #1 choice in irons! Silicone Speed Strips for straightening and shine Instant heat, up to 400°F Instant recovery Nano-Ionic™ Mineral fused to cushion plates High levels of negative ions Far infrared energy for silky smooth hair Bio Ceramic 5 Second heaters Advanced heat controller 10 feet swivel cord
There is a slide at the base which holds the device from opening all the way (easier for storing) but if you slide the piece it allows the flat iron to open all the way. The instructions inside the box don't explain this part, so at first I thought it didn't open very far, but once I figured this out, it became a breeze to use. Speaking of the instructions, they are listed in English, Spanish, French, and German. (I think... I don't speak/read all of those languages, but I believe that's correct.)
Early hair straightening systems relied on harsh chemicals that tended to damage the hair. In the 1870s, the French hairdresser Marcel Grateau introduced heated metal hair care implements such as hot combs to straighten hair. Madame C.J. Walker used combs with wider teeth and popularized their use together with her system of chemical scalp preparation and straightening lotions.[3] Her mentor Annie Malone is sometimes said to have patented the hot comb.[4] Heated metal implements slide more easily through the hair, reducing damage and dryness. Women in the 1960s sometimes used clothing irons to straighten their hair.

While you might think that a hair iron is only necessary to straighten curly hair, a hair iron is actually a great tool for styling straight hair. A flat ceramic flat iron can help smooth away flyaways and a add sleek shine to your hair. You can also use a flat iron to shape straight hair, and you can use it near your scalp to add volume to limp hair.
Be sure to protect your hair against heat damage with Xtava’s Heat Protectant Spray every time you style. Not only does our heat protectant coat your hair with a lightweight layer of protection, but it also repairs hair from the inside-out with broccoli seed and Brazilian pequi oils to replenish moisture, restore shine, and infuse essential nutrients.
It has settings for different amounts of heat needed to straighten various types of hair. You should not use the highest setting unless your hair is very unruly with lost of natural oil. It is a well known fact that some straighteners can leave your hair hard and flat. This will never happen with model. Your hair will not get “cooked” even with daily use.

If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!


If you're still not convinced, then ask yourself a question. Ask yourself how serious you are about your lifting. Decide for yourself, right here and right now, whether you're the kind of lifter GRAY HAIR AND BLACK IRON was written for. If you're not, that's fine. No hard feelings. I said at the beginning that GRAY HAIR AND BLACK IRON was written for a very small, very elite group of men and women. It's not mass-market stuff, and it's not for everyone. It's for deeply committed, deeply serious Iron Warriors - warriors who've been battling the iron for a very long time - and who intend to keep on fighting the fight for many years to come. So if that's NOT who you are, don't order the book.

Now that you know what the Xtava Pro is capable of, it's worth running through the features that make those results possible. Along with the solid ceramic plates for even heating, there are 10 temperature settings to choose from for optimal styling control. The temperatures are shown on an easy to read digital display and range from 265 degrees to 445 degrees Fahrenheit.

Most reviewers on Ulta love the GHD Gold, praising how quickly it heats up, how it makes their hair feel, and how long this tool has lasted them. Some reviewers did feel that it was too expensive and didn't like the lack of control they had over the temperature setting. While those with very fine hair may find the 365-degree setting too hot, the lack of different settings, in this case, is to help prevent hair damage. The price is steeper than some, but it's also a straightener that's built to last, which helps justify the price.
Weighing just over 1 pound, the BaByliss Pro Nano Titanium Straightening Iron is the lightest hair straightener on our list of the best flat irons! This lightweight design makes it a great choice for users that are constantly on the go, and even when traveling. In fact, this model might make a wonderful “second straightener” for someone that wants to keep their locks looking fine on the road without toting around their heavier at-home hair straightener!

The plates in this techy tool house an internal microchip that constantly measures and maintains an even temperature. With no random hot or cold spots, you'll get smoother, straighter, strands in fewer passes. (Spoiler alert: Fewer passes equal less damage). Adjustable temperature settings — from 260 to 410 degrees — make this ideal for any and every hair texture.
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