FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
So, when it comes to hair care, it is no surprise that the healing benefits of infrared technology would make their way into the industry sooner or later! The far infrared technology in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron leaves your hair looking and feeling smoother and silkier than ever before, while helping to restore your strands to their naturally strong and beautiful thickness.

Available with either ceramic plates (good for all hair types) or titanium ones (choice for curly, thick, and coarse textures), this innovative styler features touch sensor technology that lowers the heat when it's not being used, then automatically brings it back up to temp as soon as it's touched. Translation: No more waiting for your iron to heat up in between passes. Use it for smooth and sleek styles, or take advantage of the round brush-esque attachments to create more of a bouncy blowout effect.
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