Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.


The Bio Ionic worked well on all of our testers’ hair, but it’s best on drier hair with a medium thickness. We spritzed testers’ hair with some keratin smoothing treatment, but the Bio Ionic did a lot of the heavy lifting to make our hair feel softer. The tool gets hot, but not too hot to grip, and it excels at creating the silky volume you want without making your hair pin-straight and flat. One tester put it perfectly: “[The Bio Ionic] is the Rumplestiltskin of hair straighteners. It’s turning straw into gold.”
Eight micro-sensors with HeatBalance technology are used to evenly distribute heat, regulating the temperature so that you spend less time applying heat. As a result, it takes less time to straighten hair, preventing it from damage when styling. Additionally, the 1-inch plate width is wide enough for any hair length, yet narrow enough to style your bangs.
Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.

Available with either ceramic plates (good for all hair types) or titanium ones (choice for curly, thick, and coarse textures), this innovative styler features touch sensor technology that lowers the heat when it's not being used, then automatically brings it back up to temp as soon as it's touched. Translation: No more waiting for your iron to heat up in between passes. Use it for smooth and sleek styles, or take advantage of the round brush-esque attachments to create more of a bouncy blowout effect.
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