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I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
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Though it looks high tech with an LCD screen, this budget-friendly straightener has impressed Amazon reviewers everywhere. "I have very thick curly/wavy hair and in a matter of 45 minutes my hair was the straightest I’ve ever been able to get it by doing my hair on my own," wrote one reviewer from Florida, who said her straight hair managed to endure the state's humid climate.


As an added bonus, titanium has also been found to resist rust, so your hair straightener will keep its out-of-the-box look for years to come. This is particularly important when you are making a long-term investment by purchasing a high-end or professional hair straightener. After all, you wouldn’t want your car or bathtub to start rusting after just a couple of uses and the beauty tools you use for your flowing hair should be no different!
Automatic shutoff isn’t a feature we included in our criteria since people have varying opinions about it, but we liked that the Chi Elite has this. Especially for new users who might forget to turn off their flat irons. Like the Chi Air, the Chi Elite will shut off after one hour. However, if you’re working with kinky hair, auto shutoff may be a problem. Traditionally this hair type will take longer to straighten due to detangling and the fragility of the hair.

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Do you have curly, dry hair? Thick, color-treated hair? Short, straight hair? Fine, kinky hair? Finding the right flat iron for you really depends on your hair type. Heat and plate types are an important factor in this. Your flat iron should reach and maintain the right temperature and be made from the plate material that works best for you. While most will work well on a variety of hair types, pay close attention to reviews from people with hair similar to yours (bonus points if they include before and after pictures).

Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
"Unite Pro Tools Flat Iron is an easy-to-use, low maintenance iron," says Chris Dylan. Dylan works with Kylie Jenner so finding an easy-to-use tool is a must when you’re helping someone go from a platinum blonde bob to jet black floor length extensions. in a span of a week. He notes that with a fast-heating iron and beveled edges, it creates soft waves and has a great temperature gauge that keeps you firmly in control of the heat.
It has settings for different amounts of heat needed to straighten various types of hair. You should not use the highest setting unless your hair is very unruly with lost of natural oil. It is a well known fact that some straighteners can leave your hair hard and flat. This will never happen with model. Your hair will not get “cooked” even with daily use.

When you’re shopping around for a great flat iron that’ll give you flawless waves, you’re essentially looking for three specific qualifications. First, you want something that’s got one inch plates or smaller. Any thicker, and the curls will be so loose, they’ll be virtually non-existent on anyone whose got hair shorter than the butt. Secondly, a rounded body is a must, as you’re wrapping the hair around and through the straightener to create a loose curl. Third, you need something that’s sleek and easy to handle, so your hair won’t snag and break off while you’re curling. Check out these awesome options that make it easy to curl your hair with a straightener.
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!

Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
At first, the Bio Ionic 10X Pro Styling Iron’s vibrating plates seemed gimmicky. But we were surprised at how effective they were when styling our hair. Our testers found the vibrating plates made straightening their hair go faster with virtually zero snagging. Engaging the vibration was also simple — click the power button and tap the plates together and you’re ready to go.
【STEAM TECHNOLOGY】Creative Idea: Vapor, smoothes your hair during the styling process, adds moisture and gloss to your hair. NO MORE FUZZY! Please note that, the steam will only comes out when you clamp on the flat iron. if there are no steam comes out, please check if you have TURN ON the STEAM BUTTON and refer to the user manual of the "STEAM RELEASE SETTING" for reference if needed. Plese note that ONLY WATER could be added to the water tank,NO OIL or other liquid added.

There’s no use cramming a bunch of hair between two hot plates if not all of it will actually get ironed. Making small sections is annoying, sure, but if you try to iron too much at once, it won’t work and you’ll end up going back over the hair multiple times anyway, which can cause damage. This is especially important for those with kinky or tightly coiled hair. If you don’t section your hair, your flat iron won’t work the way you want it to.


My daughter is natural with 4b/4c. Her hair is very thick plus she is tender-headed (sensitive to anyone doing her hair). I have purchased numerous of flat irons in the past but none has stood apart from the Furiden stream iron. I was quite surprised at the outcome. It was definitely worth the wait. I love the fact that it less damaging to her natural hair and it does the job well, even my friends were shocked with the results. Oh, the comb like on the flat iron was an awesome ideal. I strongly recommend this flat iron to all my natural sisters. My only regret that I did not take before and after pictures of her hair.
If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.

The ½ inch plates allow the BaBylissPro Mini to get close to the scalp, so it will straighten hair from root to tip. It's lightweight and compact at 6 inches long, so it will fit easily in a purse or carry-on bag with no hassle. It comes with a heat resistant travel pouch for storage so you can pack up and go at a moment's notice before or after straightening your hair.


Unlike the Bio Ionic’s handy digital temperature control, the Chi Air uses a small dial on the side of the tool that’s harder to read. The dial’s placement makes it not only more difficult to get an accurate reading, but also more prone to being hit by your hand and switching to a new temperature. That being said, most of our testers didn’t mind this minor inconvenience since they don’t expect to change the tool’s temperature often.
Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]
Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
The Babyliss gets hot quickly and moves through hair fast. This is thanks to its thin, lightweight design and the fact that it stays consistently hot. Our testers were amazed that it passed through their hair so quickly and left it smooth without feeling damaged or fried. Plus, when being styled by someone else, our testers said it didn’t snag their hair.
This straightener is a miracle worker! African-American women with extremely coarse hair consider this tool a godsend. Thanks to 5-inch extended plates, faster and more efficient straightening is finally possible, especially for those mornings when you’re in a rush. If you want a hair tool that can help you with styling details, this BaByliss PRO is a very good solution.

EDITOR’S CHOICE: As the only hair straightener we reviewed featuring Keratin-infused ceramic plates, the LumaBella Keratin Duel Touch Hair Straightener is our top choice for the healthy, shiny hair you’ve always dreamed wanted! With a unique, floating plate design and smart heat sensor, this hair straightener is ideal for a variety of hair types and reduces breakage and splitting by up to 50%.
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