Not sure which temperature setting is right for your hair? We recommend starting slow and building up to higher heat settings gradually. Not only will you be able to perfectly identify the optimal heat setting for your hair, but you will also avoid overheating. After all, very few of us actually need upwards of 400° F to see the salon results we’ve always wanted!
If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.
The CHI brand has long been one of the most popular for hair straighteners and flat irons, and for good reason – their products work well and they work quickly. The CHI Original Pro 1” Ceramic Tourmaline Flat Iron is no different. Thanks to its durable build, quality craftsmanship, and leading tourmaline-infused ceramic plates, this is the last hair straightener that you will need to buy for a long time.

Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]

Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
I've owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! A lot of research was done before I made the decision to purchase this one, and I feel like it paid off; my previous straightener was 4 years old, so it was about time. I received this new one today before I got home for my lunch break, so I had to go ahead and bust it in ;) There really is no tugging at all on your hair - so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair, like it adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. I am a Caucasian, but my hair has always been coarse, wavy, dry and thick! This iron worked beautifully on my hair. 10/10 would recommend! If it doesn't work the same after a few months, I'll be sure to update my review. As of today, I'm very happy! :)
Due in large part to the damage we inflicted on our poor locks during this time, we’ve learned that heat protection isn’t just a luxury: it’s mandatory when it comes to hair straightening. That’s why so many hair straighteners now feature conditioners built right into the plates. We also learned that excess heat can cause permanent damage to hair, so now many flat irons come with automatic turn-off features or self-adjusting heat settings. Well, as the saying goes, there is no progress without a bit of struggle and our hair certainly struggled during the early 2000’s!
This mini straightener is perfect for my bangs. I also used it to make some longer strands wavy by pulling it down at an angle. I bought it for travel abroad in Denmark since it has the dual voltage, but have only used it in the US so far. It heats up fast and makes my hair super smooth. And the free sample of conditioner smells soooo good and made my hair super soft!

Bio Ionic One Pass Flat Iron, Hair Straightener is the fastest ever! Far Infrared allows for quick styling without damage. Bio Ceramic Heaters maintain constant heat. The OnePass Iron shows a true break-through in flat iron technology. It straightens hair in half the time compared to other irons. This is the professional’s #1 choice in irons! Silicone Speed Strips for straightening and shine Instant heat, up to 400°F Instant recovery Nano-Ionic™ Mineral fused to cushion plates High levels of negative ions Far infrared energy for silky smooth hair Bio Ceramic 5 Second heaters Advanced heat controller 10 feet swivel cord
Bio Ionic 10X Pro Styling Iron 1" - Nano Ionic - with Vibrating Plates The Bio Ionic 10X Pro Styling Iron 1 Inch is part of the Luxe Pro Styling Collection. Natural Volcanic Rock Minerals infused into the Bio Ionic Luxe Pro Styling Collection are uniquely refined to emit negative ions that drive tiny water molecules deep into the hair. Hair becomes hydrated and conditioned on the inside, while the outer cuticle layer lies flat and smooth, trapping moisture, giving it a vibrant shine.
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.
×