As an added bonus, titanium has also been found to resist rust, so your hair straightener will keep its out-of-the-box look for years to come. This is particularly important when you are making a long-term investment by purchasing a high-end or professional hair straightener. After all, you wouldn’t want your car or bathtub to start rusting after just a couple of uses and the beauty tools you use for your flowing hair should be no different!
Heat protectants contain ingredients that coat hair and slow down heat induction. Janine Jarman says, “Blow dry your hair properly; use a heat protectant product; and with the right iron, you should not have to make a bunch of passes to get the results you want.” We used TRESemmé Expert Selection Heat Protection Spray, Keratin Smooth. Most of our testers liked how it worked on their hair and felt a noticeable difference when using it. Our tester with kinky hair didn’t use the product because she knew it wouldn’t work on her hair. Instead, she recommends using an oil (like an Argan oil) or a hair grease to add moisture to the hair, which makes it easier to straighten.

Before explaining the advantages, let’s discuss the heating process. Flat Iron does the basic purpose of heating so that the hair follicles can flatten. Flattening of follicles is needed to create any hairstyle. Hair follicles contain natural moisture. When we heat the hair, the natural moisture gets eliminated. That’s why hair ends up with the rough texture.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.
FHI’s rounded edge allows you to easily curl or add waves without much effort. It’s almost as small as a travel flat iron, and I love that it straightens even the poofiest sections with just a single pass. But don’t just take my word for it, listen to Beyoncé (via InStyle): “I’m crazy about it! I can’t live without my flatiron! It takes me about an hour to do my hair, and the only time I don’t is when I’m on vacation.”

Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!


I've used this product once as soon as I purchased it. I read really good reviews about it and since I already own an xtava blowdrier, which I LOVE, I decided to give this flat iron a shot. It is amazing. It heats up very quickly and Its really good for thick natural hair, which is the kind of hair I have. I first washed my hair and the blow dried it with the xtava blow drier using a comb attachment on it, and then I used the flat iron. I've uploaded pictures from the before, during, and the after product. I recommend it for natural
Ask any seasoned hair stylist for a flat iron recommendation, and you will hear the same brand time and time again: CHI. Known the world over as a leader in hair care and styling, CHI is your go-to name for salon results at home. While CHI offers a variety of designs (and fun colors!) to choose from, the brand’s G2 Ceramic and Titanium model is what caught our eye when researching the best hair straightener. This hair straightener is packed with high-tech features and an upgraded, ergonomic design for the shiniest and straightest do’ you’ve ever seen!
The Babyliss gets hot quickly and moves through hair fast. This is thanks to its thin, lightweight design and the fact that it stays consistently hot. Our testers were amazed that it passed through their hair so quickly and left it smooth without feeling damaged or fried. Plus, when being styled by someone else, our testers said it didn’t snag their hair.
It is packed with the most advanced technology to give you shinier, smoother results that lasts longer. The one-inch wide heating plates are made of high quality, durable ceramic that provides an ultra smooth surface so that you’re hair glides through. The ceramic plates are then coated with tourmaline gemstones that emit negative ions to give you a frizz-free shine.
It is packed with the most advanced technology to give you shinier, smoother results that lasts longer. The one-inch wide heating plates are made of high quality, durable ceramic that provides an ultra smooth surface so that you’re hair glides through. The ceramic plates are then coated with tourmaline gemstones that emit negative ions to give you a frizz-free shine.
This BaBylissPRO porcelain ceramic straightening iron is made with porcelain ceramic, which distributes far-infrared heat evenly across the strands. Not only is it gentler and more healthy for your hair, but it can handle wide sections of hair at once because of its long barrel. The shape is rounded and sleek, so it’s ideal for curling, and it won’t catch or knot while you’re curling.
Given its tiny stature, it is no surprise that the BaByliss Pro Nano Titanium Straightening Iron is ideal for users with short or medium hair lengths. Unlike the more industrial models we reviewed that are designed for longer or thicker hair, this BaByliss hair straightener is small and light enough to polish off a short bob or shoulder-length style in no time.

The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!

Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
×