Nor does it speak to those of us who work long hours at our job - who support our families and who struggle with issues like how to pay the bills or how to put the kids through college - who have limited time and energy for training - and who are more interested in how to train for lifelong strength and health than in how to gain 30 pounds of muscle in six weeks.

FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.

You're on your way to work with your perfectly styled hair, ready for that big client meeting…and suddenly you're not sure if you remembered to turn off your hair straightener. Cue the mind spiral where you imagine being responsible for your entire apartment building burned to the ground. We admit. it may be a bit dramatic, but it's definitely not a good feeling to start the day with.

I'm 52-years old, and I've been training since I was 9-years old. That means that I know plenty about strength training, and plenty about the challenges faced by an older lifter. At age 52, I know and understand things I didn't know and understand at age 30 - or even at age 40 -- or age 45. GRAY HAIR AND BLACK IRON is the end-result of more than 52 years of living - and more than 43 years of physical training. It contains a lifetime of training experience - experience that you can use RIGHT NOW to train better, smarter and more efficiently than ever before.
We usually roll our eyes at oil-infused heat tools — but you can actually watch this oil being sucked right out of the refillable cartridge in the handle. When you press the iron closed over your strands, the oil vapor seeps through tiny holes to condition and straighten your hair. And don't worry fine-haired friends: It made our tester's hair silkier, but not like she'd dipped it in an oil vat.
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