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FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 8 years, we've created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
“I’ve owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! There really is no tugging at all on your hair — so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair: It adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. It has always been coarse, wavy, dry, and thick! This iron worked beautifully on my hair.”
I'm 52-years old, and I've been training since I was 9-years old. That means that I know plenty about strength training, and plenty about the challenges faced by an older lifter. At age 52, I know and understand things I didn't know and understand at age 30 - or even at age 40 -- or age 45. GRAY HAIR AND BLACK IRON is the end-result of more than 52 years of living - and more than 43 years of physical training. It contains a lifetime of training experience - experience that you can use RIGHT NOW to train better, smarter and more efficiently than ever before.
As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.
The GHD brand is a favorite among celebrity hair stylists because of its reliability and shiny, frizz-free results. Just because you aren't setting foot on the red carpet anytime soon doesn't mean that you can't have celebrity quality hair. The GHD Gold professional makes it possible for you to achieve shiny and frizz free results at home, so you can feel red carpet ready even if you're just grabbing coffee with friends.
If you're looking for style versatility, NuMe hair straighteners are designed to do it all and allow for some creativity too. Each authentically crafted NuMe hair straightener offers only the highest quality materials, including 100 percent pure tourmaline ceramic, stone ceramic, and titanium plates. With beveled edges and floating plate design, you'll never snag your locks or be confined to one style. Create fashionable curls, crimped looks, relaxed beach waves and so much more. Unlock the possibilities with your NuMe hair straightener. 
Nearly 21,000 people gave this flat iron a five-star review on Amazon. If they factored price into that rating, then I agree. For less than $60 it’s pretty spectacular, but it doesn’t beat the fancier ones in terms of performance. The temperature automatically drops after 15 minutes of use. And while it’s easy to adjust that, it is also slightly inconvenient.

We loved the Bio Ionic’s user-friendly design. Two of our favorite features are its bright digital temperature control and the instructions stamped directly onto the tool. It also feels natural in the hand, and its matte finish provides a slight grippiness, but doesn’t pull at the hair when styling. Plus, the tool sports a uniquely shaped plate that’s curved at the tip and makes it really easy to get close to the scalp. One tester who is new to using flat irons said the Bio Ionic felt intuitive and even encouraged her to try harder styles, like creating curls and waves.


If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.

I've owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! A lot of research was done before I made the decision to purchase this one, and I feel like it paid off; my previous straightener was 4 years old, so it was about time. I received this new one today before I got home for my lunch break, so I had to go ahead and bust it in ;) There really is no tugging at all on your hair - so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair, like it adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. I am a Caucasian, but my hair has always been coarse, wavy, dry and thick! This iron worked beautifully on my hair. 10/10 would recommend! If it doesn't work the same after a few months, I'll be sure to update my review. As of today, I'm very happy! :)
Working in sections, curl your hair. Using just the wand (and not the clamp at the bottom of the wand that "holds" the hair as it curls), wrap your section of hair around the barrel. Be sure not to overlap your hair, as this will reduce heat and result in limp sections. Use your fingers to hold the edge of the section of hair close to the barrel without burning your hair. Doing this rather than using the clamp will prevent crimps in the curls.
With so many models and styles to choose from, it can be hard to find the right hair straightener for your medium or long hair. That’s why we love the Cloud Nine Original Flat Iron! This straightener is ideal for users with medium to long hair; this hair straightener can tame even the most stubborn tresses. Featuring 1-inch plates and low, medium, and high heat settings, this flat iron is ideal for anyone with thick or lengthy hair.
This flat iron is amazing! I have natural curly hair, and I live where it's humid a good majority of the year. This flat iron is good enough to keep my hair straight for a few days. That's with using products like hairspray, dry shampoo etc. I've been using this for about a month, 3-4 days a week, and haven't noticed any heat damage. That's always a plus. I'd say this was a good buy!

This lightweight mini straightener is easy to use and great if you love to travel and need to take your tools with you. It's so tiny and portable that it can fit into a carry-on bag, and it heats and is ready to use in only 30 seconds. It packs serious punch, though — its 100% ceramic plates generate six times more negative ions than regular irons for less heat damage and frizz.


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