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At first, the Bio Ionic 10X Pro Styling Iron’s vibrating plates seemed gimmicky. But we were surprised at how effective they were when styling our hair. Our testers found the vibrating plates made straightening their hair go faster with virtually zero snagging. Engaging the vibration was also simple — click the power button and tap the plates together and you’re ready to go.
Automatic shutoff isn’t a feature we included in our criteria since people have varying opinions about it, but we liked that the Chi Elite has this. Especially for new users who might forget to turn off their flat irons. Like the Chi Air, the Chi Elite will shut off after one hour. However, if you’re working with kinky hair, auto shutoff may be a problem. Traditionally this hair type will take longer to straighten due to detangling and the fragility of the hair.
EDITOR’S CHOICE: As the only hair straightener we reviewed featuring Keratin-infused ceramic plates, the LumaBella Keratin Duel Touch Hair Straightener is our top choice for the healthy, shiny hair you’ve always dreamed wanted! With a unique, floating plate design and smart heat sensor, this hair straightener is ideal for a variety of hair types and reduces breakage and splitting by up to 50%.

We’ve all heard the saying that the grass is always greener on the other side, and our hair types tend to follow the same old adage. If you were born with a head full of beautiful curls, you probably spent your childhood longing for straight hair; if you were born with bone straight hair, then you’ve probably spent more hours than you’d care to admit with a throbbing curler-induced headache. No matter how hard we may try to love the hair we’re born with; the truth is that most of us wish there were something else perched on top of our heads from time to time.
Celebrity hair stylist Priscilla Valles’s go-to straightner is the classic GHD 1-inch straightener. “I start in the nape and bring down small sections, one row at a time and I use a GHD flat Iron with a comb in the other hand,” says Valles. “I place the comb in front of the iron while ironing at the same time in a slow motion all the way down. Never stopping cause that will cause dents in the hair. At the end a dime size of ouai rose from top to bottom just to add some shine and control any fly aways!”
Titanium is a lightweight metal that heats up very quickly and can hold high heat at a consistent temperature. This material is ideal for those who have thick, curly, or natural hair that can be more difficult to straighten. Since it's lighter than ceramic, it also makes for a lighter hair straightener overall, which means less arm strain as you're taming your mane. As someone who has very thick hair, I can attest — Any feature that can make styling easier and faster is a plus.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
The last time I used a legitimate curling iron, I was getting ready for my eighth grade Halloween dance. This is not an exaggeration. I’ve been using a flat iron to curl my hair since the very day I learned how. One of my closest beauty-savvy friends showed me the basics, I begged my mom for a great straightener that curls hair, and I perfected the skill by watching flat iron curling tutorials on YouTube. Yeah, there’s a slight learning curve, but once you know how to use a straightener to get curls, you’ll never go back to curling irons again. No clips, no burns, no need for gloves, and one tool covers all your bases.
This styling iron has 1-inch plates, allowing it to do more than just straighten. It can also curl, flip, and be used to add volume if your hair tends to fall flat. It heats up in under 30 seconds so you can start styling almost right away, and there are a wide range of temperature settings from 250 degrees to 460 degrees Fahrenheit. While the high-temperature options make this straightener ideal for other hair types, too, if you do have fine hair you'll want to keep this in the lower temperature range.
Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:
Heat protectants contain ingredients that coat hair and slow down heat induction. Janine Jarman says, “Blow dry your hair properly; use a heat protectant product; and with the right iron, you should not have to make a bunch of passes to get the results you want.” We used TRESemmé Expert Selection Heat Protection Spray, Keratin Smooth. Most of our testers liked how it worked on their hair and felt a noticeable difference when using it. Our tester with kinky hair didn’t use the product because she knew it wouldn’t work on her hair. Instead, she recommends using an oil (like an Argan oil) or a hair grease to add moisture to the hair, which makes it easier to straighten.
We loved the Bio Ionic’s user-friendly design. Two of our favorite features are its bright digital temperature control and the instructions stamped directly onto the tool. It also feels natural in the hand, and its matte finish provides a slight grippiness, but doesn’t pull at the hair when styling. Plus, the tool sports a uniquely shaped plate that’s curved at the tip and makes it really easy to get close to the scalp. One tester who is new to using flat irons said the Bio Ionic felt intuitive and even encouraged her to try harder styles, like creating curls and waves.

While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
In its online store, Gama will find a vast assortment of hair straighteners, created from over 40 years of experience in the industry! Over the years, we have continued to improve the quality and user experience for our straighteners and to design and build innovative technologies that are unique on the marketplace and genuine turning points compared to the past. Today, they give you the possibility to choose the hair iron you like best and that best suits your needs in a truly extensive range, from professional quality hair straighteners to other tools for hassle-free, immediate style results. In our online shop you will find ceramic straighteners, titanium straighteners, and tourmaline straighteners, each recommended for specific needs; ionic straighteners to remove frizz. You can choose hair straighteners, hair curlers, as well as wavers and crimpers. Do you like to change styles but with a single styler? The straightener and curler is the one for you! Do you travel a lot and need a mini straightener that takes up little space and can be used abroad with no problem? We have a full line of travel straighteners, complete with universal voltage that could become your essential styling allies. Our straighteners have been designed not only to satisfy your style needs but also to protect and improve the health of your hair. This is possible thanks to the technology that lets you reduce hair exposure to heat to a minimum, strengthening and revitalising it. With Gama straighteners you can create fantastic styles while you also improve the wellbeing of your hair!
“Being a mom of two, it’s hard to have time to get my hair done, but with this, I do my hair in 30 minutes, rather than over an hour. I haven’t bought a new straightener in probably four years, and I bought this with very little expectations. OMG! First of all, not only did it take half the time to do my hair, but it left my hair as amazing as I always wanted it! Super silky-smooth. I then used it to make some curls on my 8-year-old. In less than 15 minutes, I was done with her hair and she was in love with the curls.”
It becomes extremely hot – up to 392 degrees Fahrenheit, and it holds that heat until you shut it off. Because of this, you can straighten any type of hair with Chi, including very thick and coarse tresses. So if you have such hair, this iron could be your best option. It is not only designed to straighten but also to curl hair. Thanks to its ergonomic design, you won’t strain the hands and wrists during use.
Available with either ceramic plates (good for all hair types) or titanium ones (choice for curly, thick, and coarse textures), this innovative styler features touch sensor technology that lowers the heat when it's not being used, then automatically brings it back up to temp as soon as it's touched. Translation: No more waiting for your iron to heat up in between passes. Use it for smooth and sleek styles, or take advantage of the round brush-esque attachments to create more of a bouncy blowout effect.
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