Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
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For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
When we first took the Babyliss out of its box, we were impressed by its super thin design. And when we put it to the test, the tool lived up to our expectations. It felt light, like the Chi Air, and manageable when gliding through hair. Unlike the HSI which felt rickety and bulky, the Babyliss’ design was sleek and professional. It wins as the flat iron we’d expect to see in a high-end hair salon.

The digital interface accurately displays the fully adjustable temperature setting from 170 degrees to 450 degrees Fahrenheit, providing optimal performance for any hair type. The floating plates with curved edges continuously adjust the tension and angle of the plates to avoid snagging your hair so that you have full flexibility when creating sleek, wavy or curly styles.

The type of heat you use to style your hair makes a big difference in how healthy it will be. Our Xtava Pro-Satin Infrared Ceramic Flat Iron for Hair uses infrared heating technology, which heats hair from the inside out. Infrared technology is a game-changer for styling your hair because it allows heat to penetrate directly into the inner part of the hair strand, not just the outside layer. Infrared heating to the middle of the hair strand provides a more effective heat for styling and decreases damage to the outside of your hair. Infrared technology also stimulates negative ions in your hair that draw oils from the hair shaft to the surface; this helps lock in moisture and lock in your look, even in humid weather. Better heat = better hair health. Guess that’s not much of a secret after all, is it?
The digital interface accurately displays the fully adjustable temperature setting from 170 degrees to 450 degrees Fahrenheit, providing optimal performance for any hair type. The floating plates with curved edges continuously adjust the tension and angle of the plates to avoid snagging your hair so that you have full flexibility when creating sleek, wavy or curly styles.
Though it looks high tech with an LCD screen, this budget-friendly straightener has impressed Amazon reviewers everywhere. "I have very thick curly/wavy hair and in a matter of 45 minutes my hair was the straightest I’ve ever been able to get it by doing my hair on my own," wrote one reviewer from Florida, who said her straight hair managed to endure the state's humid climate.
Thankfully, we’ve learned a lot about hair care and preserving your hair’s natural integrity while styling. However, this wasn’t always the case. If you ever had a perm done in the 80’s or teased your hair to holy heaven in the 90’s, chances are pretty good that your hair has endured a bit of damage. The same can be said if you color your hair on a regular basis or recently went from your natural brunette color to a bright platinum blonde. No matter how the damage was caused, there are certain features you will want to shop for when selecting the ideal hair straightener for your course hair type:
This is an absolute MUST HAVE for anyone with natural black hair. We talked earlier about how dangerous low-end flat irons can be for anyone with type 3 or type 4 hair, and this is precisely why. If you fit into those hair types, any straightener without an adjustable temperature control is likely to be way too hot for your hair to handle – especially for long-term use.
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.
A lot of people don’t know there are tons of ways you can style your hair with a flat iron, and this actually might help you decide what size iron to get. You can curl, wave, straighten, add body, twist and more – just with a flat iron! Your straightener is so versatile you can skip most other styling tools and save money by investing in one that will do all of this for you. I walk you through different options for styling with your flat iron so you get the hairdo you want.

The plate material you choose can also make a big difference on your style results. Ceramic, titanium, and tourmaline are the most common terms you'll come across. Ceramic plates hold heat well and provide even heat distribution, preventing any hot spots on the plates can cause damage. Ceramic is especially effective for fine hair that can be especially vulnerable to heat damage. While many hair straighteners have ceramic coated plates, plates made entirely from this material are more effective, as this coating can wear off over time. Tourmaline is a gemstone, but when crushed and used to coat the plates of a hair straightener, it has properties and results similar to ceramic plates.


Workouts are the nuts and bolts of serious training - and GRAY HAIR AND BLACK IRON is loaded with them - in fact, it contains not 10 - not 20 - not 30 - but over 50 detailed workouts designed exclusively for older lifters. And every single workout is designed to work for lifters who train at home, in garage gyms, backyard iron pits or iron mines down in their basement. (Of course, if you train at a commercial gym, you can use the same programs just as easily!)
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
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These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.

Flat irons come in a variety of materials, but some of the most popular include ceramic and titanium. JCPenney also carries a few flat irons made with tourmaline, a rare metal that is typically found in salon-quality flat irons. Some brands even have very large plates that can straighten quite a lot of hair in one movement. At JCPenney, you can also find options that come in smaller sizes to focus on styling and textured curling, as well as irons with curved plates. In addition, JCPenney shoppers can find flat irons with digital or analog capabilities. Many of JCPenney's products are manufactured with ionic technology, which helps reduce frizz and adds moisture. Whether you're shopping for a heavy-duty flat iron or a travel iron for a trip, be sure to make the most of your budget by shopping at JCPenney.
We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.
This straightener is a miracle worker! African-American women with extremely coarse hair consider this tool a godsend. Thanks to 5-inch extended plates, faster and more efficient straightening is finally possible, especially for those mornings when you’re in a rush. If you want a hair tool that can help you with styling details, this BaByliss PRO is a very good solution.
As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.
Size matters. With plates too big or too small, you’ll have to make multiple passes. This exposes your hair to high heat longer and increases the risk that you’ll do damage. According to Janine Jarman, owner and operator of acclaimed Hollywood salon Hairroin, a 1-inch-wide plate will do for most people, and if you want to use your iron for anything other than straightening, like creating curls or waves, you’ll need a 1-inch plate; anything larger won’t make the waves or curls tight enough. She also pointed out length is important too. “You need plates to be at least 3 inches long, or close to it, so you’re not spending a ton of time with small sections.”
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

When putting your hair under the intense heat of a flat iron or hair straightener, you’ll probably find that breakage and damage are that much more common. And that’s why we absolutely love the LumaBella Keratin Duel Touch Hair Straightener! Packed with all sort of high-tech features and gizmos, LumaBella’s hair straightener achieves salon-worthy results without the harsh damage of most styling devices for a natural, healthy shine with each use!
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